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The Medium is the Massage 1st Edition

4.4 out of 5 stars 360 ratings

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Editorial Reviews

Review

These laws of media, which McLuhan calls “the tetrad,” can help one to understand and, perhaps, respond constructively to the new medium…. Some of the implications seem prophetic. (Euchner, Jim Research-Technology Management (Journal))

About the Author

Herbert Marshall McLuhan was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. He began his teaching career as a professor of English at several universities in the U.S. and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message," the term global village and predicted the World Wide Web almost 30 years before it was invented. He was an influential fixture in media discourse.

Product details

  • Item Weight : 7.4 ounces
  • Paperback : 160 pages
  • ISBN-10 : 1584230703
  • ISBN-13 : 978-1584230700
  • Dimensions : 4.1 x 0.6 x 7 inches
  • Publisher : Gingko Press; 1st edition (August 1, 2001)
  • Language: : English
  • Customer Reviews:
    4.4 out of 5 stars 360 ratings

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4.4 out of 5 stars
4.4 out of 5
360 global ratings
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