The Medium is the Massage 1st Edition

4.2 out of 5 stars 222 ratings
ISBN-13: 978-1584230700
ISBN-10: 1584230703
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Editorial Reviews

Review

These laws of media, which McLuhan calls “the tetrad,” can help one to understand and, perhaps, respond constructively to the new medium…. Some of the implications seem prophetic. (Euchner, Jim Research-Technology Management (Journal))

About the Author

Herbert Marshall McLuhan was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. He began his teaching career as a professor of English at several universities in the U.S. and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message," the term global village and predicted the World Wide Web almost 30 years before it was invented. He was an influential fixture in media discourse.

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Customer reviews

4.2 out of 5 stars
4.2 out of 5
222 customer ratings
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Reviewed in the United States on March 31, 2015
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Reviewed in the United States on April 4, 2016
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Reviewed in the United States on January 5, 2018
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Reviewed in the United States on April 8, 2012
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Reviewed in the United States on July 30, 2020
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1.0 out of 5 stars Not for me
Reviewed in the United Kingdom on January 5, 2020
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4.0 out of 5 stars Animal Farm for the IT Generation
Reviewed in the United Kingdom on April 16, 2015
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5.0 out of 5 stars Essential read
Reviewed in the United Kingdom on May 23, 2019
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on February 15, 2018
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Albert
4.0 out of 5 stars Great book but poor printing
Reviewed in the United Kingdom on October 20, 2013
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on March 2, 2018
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4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on November 16, 2014
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Reviewed in the United Kingdom on June 10, 2016
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Reviewed in the United Kingdom on April 27, 2016
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Principality Bookworm
5.0 out of 5 stars Classic
Reviewed in the United Kingdom on March 14, 2015
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Elena
5.0 out of 5 stars great book!
Reviewed in Italy on February 14, 2017
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Aroundbarcelona
5.0 out of 5 stars McLuhan no pasa de moda
Reviewed in Spain on December 3, 2018
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1.0 out of 5 stars Wtf?
Reviewed in Germany on January 4, 2018
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5.0 out of 5 stars Visonary, Strange and Interesting
Reviewed in the United Kingdom on June 29, 2011
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