- Paperback: 280 pages
- Publisher: UBC Press (September 11, 2018)
- Language: English
- ISBN-10: 1771992247
- ISBN-13: 978-1771992244
- Product Dimensions: 6 x 9 inches
- Shipping Weight: 14.4 ounces (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
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The Medium Is the Monster: Canadian Adaptations of Frankenstein and the Discourse of Technology Paperback – June 11, 2018
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Technology, a word that emerged historically first to denote the study of any art or technique, has come, in modernity, to describe advanced machines, industrial systems, and media. McCutcheon argues that it is Mary Shelley’s 1818 novel Frankenstein that effectively reinvented the meaning of the word for modern English. It was then Marshall McLuhan’s media theory and its adaptations in Canadian popular culture that popularized, even globalized, a Frankensteinian sense of technology. The Medium Is the Monster shows how we cannot talk about technology – that human-made monstrosity – today without conjuring Frankenstein, thanks in large part to its Canadian adaptations by pop culture icons such as David Cronenberg, William Gibson, Margaret Atwood, and Deadmau5. In the unexpected connections illustrated by The Medium Is the Monster, McCutcheon brings a fresh approach to studying adaptations, popular culture, and technology.
McCutcheon offers an expert explication/application of McLuhan that contributes to the revival of interest in and understanding of the significance of his work. In his application of McLuhanesque thought to seminal Canadian science fiction texts and other cultural products, McCutcheon makes a valuable contribution to Canadian studies, especially in the areas of media, film, and genre studies. The Medium Is the Monster opens up new ways to read and understand figures about whom much has been written (Shelley, Gibson, and Cronenberg), while also bringing welcome attention to figures hitherto given less recognition than they merit.(Dominick Grace, Brescia University College)
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