- Hardcover: 624 pages
- Publisher: Wiley; 5 edition (November 22, 2011)
- Language: English
- ISBN-10: 0470168730
- ISBN-13: 978-0470168738
- Product Dimensions: 9 x 1.5 x 11.2 inches
- Shipping Weight: 5 pounds
- Average Customer Review: 4.3 out of 5 stars See all reviews (118 customer reviews)
- Amazon Best Sellers Rank: #30,088 in Books (See Top 100 in Books)
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Meggs' History of Graphic Design 5th Edition
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Q&A with Author Alston W. Purvis
What’s new in this edition?
The fifth edition has additional coverage of the Middle East, Spain, Portugal, South America, and China as well as multi-media and motion graphics. Also, much in the last chapters is new, since graphic design history is changing almost daily. The last chapters are always the most difficult since we are living in the same period when things are happening.
What are the biggest differences between the last edition and this new edition?
In the last edition, I included many more images and improved the quality of others. Resulting from additional research and discoveries, I naturally made changes to the text, but I essentially maintained the same basic structure of the book. This process continued but far more extensively in the fifth edition.
How do you choose the designers who are in the book?
Designers were chosen for having made significant contributions to Graphic Design history. What distinguishes a master from his or her colleagues is both perplexing and difficult. Although every effort is made to avoid this, there will inevitably be the realization that an important figure was omitted. However, the accomplishments of significant individuals that have withstood the test of time will continue to inspire us.
With so much information to cover, do you find it difficult to revise this title?
Phil Meggs often said—and I agree—that one of the gratifying aspects of this book was being able to write the next edition, as you find things that you missed earlier and that each issue becomes more refined and richer in scope.
Do you receive a lot of feedback from readers?
I welcome and greatly value feedback in every stage of the writing and editing. The feedback I do receive usually involves a point of disagreement, such as having omitted a designer or point. But I welcome any positive or negative input from all sources. Comments from teachers are especially useful, as I find it important to learn how the book is used in classroom situations.
From the Inside Flap
The classic "bible" of graphic design history—now fully revised and updated!
This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape—such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource.
With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.
Top Customer Reviews
Meggs' History of Graphic Design provides such rich history and insight into the world of expression through visual communication. It starts with cave drawings and the origins of the Alphabet to the new digital age and everything in between.
I was surprised to learn how much of our ancestors' findings are used to this day, including origins of font names, and basic printing methods.
The book also goes into explicit detail on how visual evolution was, and still is, so profoundly affected by world economics, war and revolution.
Of course, a book of this caliber would not be complete without images and succinct footnotes. Great to flip through for design inspiration.
If anyone thinks we just "make things pretty" or "doodle all day", well, they're probably just jealous. However, if you want to put them in their place, hand them this resource. This book truly makes me proud to be a graphic designer.
Going through this 570 page book, it's easy to see how extensive the world of graphic design is. Megg's touches upon several design movements (Art Nouveau, Bauhaus, Post Modernism, American Craft), as well as international design, and the way they reflect the times and lifestyles and influence on the world. While this tried and true Megg's History of Graphic Design has been brought up to date, it should be reminded that this is written as a text book and is heavy on copy. The final chapter makes this latest edition complete with it's write up and visual examples of digital design. I mean, this book is showing cave drawings in Chapter 1 and magazine covers on an iPad in the last chapter! You can't get more thorough than that.
Most Recent Customer Reviews
Book inside is okay. But hardcover is not the original one, but rather one of those used by libraries. Read morePublished 9 days ago by Geraldo T. Souza
I bought this for a graphic design class, and ended up keeping it as a sort-of coffee table book/reference. Read morePublished 4 months ago by SJ