- Hardcover: 575 pages
- Publisher: Wiley; 4 edition (December 7, 2005)
- Language: English
- ISBN-10: 0471699020
- ISBN-13: 978-0471699026
- Product Dimensions: 8.8 x 1.5 x 11 inches
- Shipping Weight: 4.7 pounds
- Average Customer Review: 4.3 out of 5 stars See all reviews (230 customer reviews)
- Amazon Best Sellers Rank: #181,027 in Books (See Top 100 in Books)
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Meggs' History of Graphic Design 4th Edition
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From the Inside Flap
Under the new authorial leadership of Alston W. Purvis, Meggs' History of Graphic Design, Fourth Edition offers hundreds of full-color images supported by the latest information, including a new chapter on modern type design. With more than 1,000 illustrations, lucid text, and interpretive captions, this Fourth Edition reveals a saga of creative innovators, breakthrough technologies, and important design innovations.
Graphic design is a vital component of each culture and period in human history, and this Fourth Edition was carefully reviewed and updated to best represent the work of particular time periods and designers. This edition's historic account is an extraordinary panorama of people and events, including:
- The Invention of Writing and Alphabets
- Medieval Manuscript Books
- The Origins of Printing and Typography
- Renaissance Graphic Design
- The Arts and Crafts Movement
- Victorian and Art Nouveau Graphics
- Modern Art and Its Impact on Design
- Visual Identity and Conceptual Images
- Postmodern Design
- The Computer Graphics Revolution
A History of Graphic Design, Fourth Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. Professionals, students, and everyone who works with or loves the world of graphic design will quickly find this reference tool is an invaluable visual survey that they will turn to again and again
About the Author
The late PHILIP B. MEGGS was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.
ALSTON W. PURVIS is Associate Professor of Graphic Design at Boston University. During his career, he has worked as an instructor at The Cooper Union and at the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design, 1918–1945 (Wiley) and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; and Wendingen: A Journal of Arts 1918–1932.
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Top Customer Reviews
Though the text is small and densely packed, the illustrations and examples break up the pages into readable portions that should be easy for most people to get through.
I highly recommend this text for anyone who wishes to know more about typography, graphic communications, and multimedia history. Even those who are instructional and curriculum designers for online courses will learn a great deal from this text.
I bought this for a class and I ended up reading it just because the information presented is both interesting and also very digestible to the average reader. It is a very interesting book that you can keep long after the class is over. One thing is it makes a fantastic coffee table book. It would not be out of place in the lobby of your design firm.
The content of this book covers from our earliest designs all the way to modern design and the impact it has on our lives. The content of this book does not shy away from the controversial to the mundane.
I made the video clip so you could see the great artwork in this book. Many full color images are wonderful references that can be used when you are designing. "Good artists copy, great artists steal", Pablo Picasso
As I was saying this is not just boring text droning on and on. It, in fact is very interesting to those that are into graphic design or art. Any art is graphic design, and all graphic design is art. You really get that feeling after reading this book.
Overall this book is a great value at what I paid for it which is twice what it cost now. Get this BRAND NEW and you will have this book for many years.
However, I will definitely not be selling this to another student! I like the way everything is written; it's very down to earth and easy to understand. If you're looking for a specific person or time period, it's very easy to locate that. This is the first history book I've found that made sense when divided into chapters; everything else I've read (for school or leisure) was disorganized and confusing. I'll be keeping this for future reference.
There are a lot of pictures of the artifacts they are talking about, and lots of good information.
The book came in excellent condition with no bends, rips, or fraying. The cover is actually a dust jacket, the actual book is white.