For well over fifteen years, Mel has been inspiring businesses around the world to understand and make the most of the explosion in use of digital media and technology.
After 7 years at Microsoft as their Digital Evangelist, Mel left in the summer of 2012 to start Seattle-based consultancy – Delightful Communications – which helps businesses and individuals successfully apply marketing strategies that focus on Social Media, Digital PR and Personal Branding.
He also relishes his work as US Brand Ambassador for Majestic, evangelizing the largest publically available link intelligence database & toolset on the planet to marketers and advertising professionals all over America.
Previous to Delightful and Majestic, Mel’s 7 year role as Digital Marketing Evangelist at Microsoft Advertising was to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.
He began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned & executed the UK roll-out of Microsoft adCenter, now Bing Ads, in August 2006, and it didn’t take much persuasion for Mel to help set up Microsoft Advertising’s Community Team that same year, when it became apparent that Social Media Marketing was going to be huge.
Mel has spoken about Digital Marketing, Search, Social Media and adCenter at conferences and events in the UK, Las Vegas, Los Angeles, New York, Dallas, San Francisco, Portland, San Diego, Salt Lake City, New Orleans, Toronto, Reykjavik, Dublin, Barcelona & Tenerife. He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management in the UK and Birkbeck College – part of London University.
With his first book – Pioneers of Digital – now published, he is based with his family in Seattle and regularly writes for the Delightful Blog and other 3rd party digital publications like Entrepreneur and The Huffington Post.
Before getting into digital marketing, Mel was an eternally-resting-actor and got his only break in a Joe Cocker Video alongside Catherine Deneuve, way back in 1997!
Do follow him on Twitter and Facebook!