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From the manufacturer
Nurturing Healthy Imaginations
Our toys, crafts, and games are designed to ignite imagination and a sense of wonder in all children.
Choosing the Best Toys
Increasingly, doctors and child development experts around the world are recognising the value of hands-on, imaginative play.
Research shows play promotes self-confidence, social and cognitive skills, resilience, and more.
And it is these skills that are crucial building blocks for success and personal fulfilment in adulthood.
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No-Mess Coloring Activity PadSimply use the refillable water pen to color in each scene as details and vibrant color appear with every stroke! Then let the page dry to erase the pictures and fill it in again and again. |
Chunky-Size PenSimply use the refillable water pen to color in each scene as details and vibrant color appear with every stroke! Then let the page dry to erase the pictures and fill it in again and again. |
Hidden PicturesSearch for hidden pictures in the scenes! |
Countless Ways To Play
Experts say the best toys are those that encourage interaction. Our toys are designed to inspire engagement and connection with your child. Many even include enrichment ideas right on the packaging. Because kids who can imagine the possibilities become grown-ups who can make their dreams a reality!
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Our StoryMelissa and Doug are real people (and parents of six) who are passionate about the power of play! |
Our MissionTo ignite imagination and wonder so children discover themselves, their passions, and their purpose. |
Our ToysMade with quality and care, our toys inspire a world of discovery and hands-on learning. |
Our PromiseThe Melissa & Doug signature on every product is our commitment to the highest standards. |
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All of our toys are rigorously tested to meet the highest standards. Its playful products have received hundreds of awards, including the 2018 Good Housekeeping Best Toy Award. |
Recognized as the parent-recommended brand for creativity and learning in the U.S., Melissa & Doug is loved in more than 130 countries. |
It all started with a girl, a boy, and a dream to create meaningful products that would inspire kids to discover themselves, their passions, and their purpose. |
No screens, no apps, just good wholesome toys for kids of all ages. Every one of our 2,000+ toys is designed to engage kids in the joy of imaginative, hands-on play. |
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Customer Questions & Answers
Customer reviews
Top reviews from the United States
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Reviewed in the United States on October 1, 2016
Verified Purchase
Great Entertainment
By HappyMama89 on October 1, 2016
I bought this Melissa and Doug product for my 14 month old to use when he is getting a little fussy and needs to calm down or when I need to keep him busy for a short while. It works great for those purposes! We bought the Animal version of Water Wow for him.There are four reusable pictures. The first page is a farm with a cow, sheep, pigs, an apple tree, etc.. The second page involves underwater creatures like fish, jellyfish, and other marine life. The third page is a pet shop, and the fourth is a jungle with a monkey and other creatures. The best thing about this coloring book is that it becomes colorful when water hits it and when it dries it becomes white again so that you can reuse it over and over again. It is mess free so a young child can play with it while traveling or sitting in a church pew. I have already added several other Water Wow products to my son's wish list so hopefully he will have a few more at Christmas. I definitely recommend this product. Kids ages 1-5 will probably really enjoy it!
By HappyMama89 on October 1, 2016
Images in this review
Reviewed in the United States on January 21, 2019
Verified Purchase
Reviewed in the United States on September 7, 2021
Verified Purchase
Reviewed in the United States on April 10, 2018
Verified Purchase
Reviewed in the United States on July 24, 2019
Verified Purchase
Game changer for a paint loving child!
By Sheryl on July 24, 2019
My daughter just received this for her 3rd Birthday and absolutely loves it. To be honest out of all the ten gifts she received this one is her favorite and it was the cheapest! She asks to paint all the time and it’s just too messy and time consuming at her age to let her do traditional paint, so this is the PERFECT alternative! She so content and happy when she’s doing this activity and the pages dry fairly quickly. However my only complaint and reason for the four stars is I really wish it had more pages in the book. She loves this so much and flies through it and is wanting to do more so badly. Even doubling the amount of pages would be so nice and help a lot. Regardless, it’s an awesome product, quality is definitely there and it’s child approved! My daughter won’t put it down! I’m currently ordering more from the collection so she’ll have several to choose from to do!
By Sheryl on July 24, 2019
Images in this review
Reviewed in the United States on May 6, 2018
Verified Purchase
Top reviews from other countries
MeggieP
Brilliant
Reviewed in the United Kingdom on May 28, 2018Verified Purchase
Karen K.
Children love them
Reviewed in the United Kingdom on January 7, 2019Verified Purchase
Luci Hellings
Five Stars
Reviewed in the United Kingdom on September 10, 2015Verified Purchase
Kindle Customer
A great waterbook
Reviewed in the United Kingdom on June 13, 2018Verified Purchase
Saif
Great and engaging but could use some improvement
Reviewed in India on November 15, 2018Verified Purchase
