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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Hardcover – March 17, 2015
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From the Back Cover
“From Netflix to Spotify, over the past few years, subscription models have become a powerful and profitable business model in the digital economy. Robbie has written a unique, well-researched and very smart book for anyone interested in building one.”
David Kirchhoff, former CEO, Weight Watchers International and WeightWatchers.com
“At American Express, we've always been committed to putting our members at the center of everything we do. Robbie Baxter's book provides practical techniques and insightful new examples to guide organizations in building powerful, ongoing relationships with their members.”
Josh Silverman, President, Consumer Products and Services, American Express
“The Membership Economy is an insightful, research based look at the strategies and tactics needed to develop, grow and maintain a membership-style program for customers. It is perhaps the best, most detailed source I’ve found on this subject to date, and it has very much changed the way I think about our own growing membership program. I can’t recommend it enough.”
Mark Kupferman, VP, Insights & Interactive Marketing, Six Flags Entertainment Corp.
“Some will read The Membership Economy as an entertaining collection of stories about some of the most innovative organizations out there, while, for others, it will serve as a practical guide. It’s a fun insider view that’s also pragmatic.”
Marc Bodnick, CEO, Quora
“In The Membership Economy, Baxter explains, illustrates, and advocates for this new way of doing business ― you won’t want to miss it.”
Bob Baxley, Head of Product Design and Research, Pinterest
“Salesforce.com has always focused on open, transparent, ongoing relationships with members of our community, from customers to vendors to partners. As a result, we've been named for four consecutive years by Forbes. Companies that don’t build this kind of community will fall behind, but Robbie’s book can help any kind of organization leverage these principles and thrive. The Membership Economy is a critical read, and one that should be added to your business bookshelf this year.”
Leyla Seka, SVP & GM Desk.com at Salesforce.com
“Having seen and experienced the challenges of building long-term sustainable relationships involving membership organizations, Robbie Kellman Baxter offers clear examples and straightforward advice how to achieve success in both the non-profit and corporate sectors.”
Howard L. Wollner, Chairman, NPR Foundation
“There's a big difference between subscribers and members. From The Times to The Sun and now at The Wall Street Journal, we are committed to building our relationship with our customers around the principles of membership. Members are more engaged, more connected and more profitable. Read The Membership Economy to learn how to take your organization from transactional to relational.”
Katie Vanneck-Smith, Chief Customer Officer and Global Managing Director, Dow Jones
“As the leader of a major alumni relations office, I understand the importance of building long term relationships with our members. Robbie Kellman Baxter's practical advice will drive immediate results. If your organization depends on having highly engaged members, you should read The Membership Economy.”
Raphe Beck, Director of Alumni Relations, Stanford Graduate School of Business
“I've run a successful membership business for a while now. So I'd like to tell you to move along and not read this book... because why is Robbie Kellman Baxter giving away all our hard-won secrets? But I won't tell you that. Because The Membership Economy is great perspective on an important topic.”
Ann Handley, Chief Content Officer of MarketingProfs, and author of the Wall Street Journal bestseller Everybody Writes
“Robbie’s book is packed with innovative ideas for pricing, acquisition, and engagement of customer. I highly recommend this book for any CEO who seeks to disrupt their industry by putting their customers at the center of everything they do.”
Heidi Roizen, Operating Partner, Draper, Fisher, Jurvetson
Lisa Gansky, entrepreneur and bestselling author of The Mesh
About the Author
Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to professional associations, leading universities, and corporations.
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Top customer reviews
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I have to admit your book has had a MASSIVE impact on how I am viewing my membership program! In fact, just last night I had a Skype call with a gamification expert from the UK who we have contracted her to help in our Membership 2.0 launch for 2016! I told her what prompted me to make the changes - your book - and she said "I just read it too!!!" How funny.
Then today I have just Skyped with an expert in on-line forums and tech stuff to help build our network engagement.
And finally I have designed NEW membership packages for 2016.
Thanks to you and your book, there are BIG things ahead for our membership!
Thank you RKB!
If you are a CEO or a leader who wants to steer your company or organization to surf on top, capitalizing on the tsunami of disruptive changes barrelling our way (versus getting crushed under it), then this book is a must-read-lifeline for you.
The book provides a brilliantly articulated framework and detailed map to help you think and navigate through the processes of centering your business model around your end-users & customers, how to connect with them, continually serve them, provide value, and transform them into members for life!
The book is an excellent food for thought when you consider to extend or create your business with a membership model. Some ideas that you might have in mind will be challenged and new ideas will come up. An excellent book that for sure will be picked up again as a reference in the future.
The insights provided by Robbie Kellman Baxter about successful subscription / membership businesses and how to apply the principles, that have worked for them, to your business are extremely helpful.
I have known Robbie Kellman Baxter since we worked together at Booz Allen, and can attest to the fact that she is extremely smart, very strategic and analytical and has helped a variety of companies transition effectively to the membership economy. In fact, I have hired her consulting firm for my company to give us unique insights to revenue streams. This book is a great way to get an introduction to her insights for a low price.