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Memories of a Mad Man: Stories from the Golden—and sometimes Tin-Plated—Age of advertising. Paperback – January 10, 2016
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About the Author
Starting as a copywriter in a Madison Avenue advertising agency in the ‘60s, Don Spector is a genuine Mad Man. Creating advertising for the agency’s high-profile accounts like Smirnoff Vodka, Tareyton cigarettes and Q-Tips, he began his ascent up the creative ladder. His commercials and print ads for clients like Xerox, the AT&T Yellow Pages and Jaguar caught the attention of BBDO executives who brought him to Los Angeles where he was ultimately named Vice President/Creative Director of BBDO/West. After moving to Foote Cone Belding/Los Angeles, he eventually started his own agency where he served clients of all stripes. In his career, the advertising he created for clients like ARCO, Absolut Vodka, Bristol-Myers and S.C. Johnson won numerous awards. But, more importantly, it helped to generate millions of dollars in sales.
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Top customer reviews
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If you are sick of the same old thing and want something new and fresh, that's smart and witty, you should definitely try this book.
I was given a free copy of this book in exchange for an honest review.