Amazon.com Review
In Mental Hygiene, Ken Smith takes a look at the endearingly gooney safety and "social guidance" films produced for classroom use between World War II and the early 1970s. Everything from dating to drugs to auto safety is covered in this lovingly compiled book. Smith even takes the time to discuss the stylistic differences of the various studios and analyze the peculiar obsessions of their auteurs. Though its subjects are bizarre ("Healthy Feet"), corny ("Teen Togs"), and often ineptly made ("Red Nightmare"), Mental Hygiene is no mere excuse to mock these films. Smith is careful to note bursts of good (or at least interesting) filmmaking and makes a convincing case that in their day these classroom movies were considered the new wave of liberal education. The films, catalogued at the end of the book, teeter between unintentionally hilarious ("More Dates for Kay") and just flat-out disturbing ("Boys Beware"). Most take the stance that teens who drive too fast or don't mind their manners deserve their horrific fates. For example, the auto safety films tend toward subtly titled epics like "Mechanized Death" and "Wheels of Tragedy," while the "image building" shorts mercilessly taunt their misfit protagonists. ("It's a little late for tears, isn't it, Barbara?") A thoroughly enjoyable read, Mental Hygiene is both funny and informative, but not so informative that it will put you to sleep in class. --Ali Davis
Among the most pervasive and pernicious forms of 1950s cultural indoctrination was the mental hygiene film, extolling proper behavior to captive audiences of schoolchildren. Blatantly and crudely designed, the genre's products instilled proper dating practices and showed the consequences of failing to avoid drugs and of car wrecks. No social problem was too big for them, not even juvenile delinquency and the atom bomb. Mostly, as Smith shows, they aimed to maintain conformity. Evolved from World War II training films, they flourished from 1945 to the early 1960s, when the growing sophistication of their target audience rendered them ineffective. Smith synopsizes well more than a hundred leading examples, from Act Your Age (1949), which offered tips on emotional development, to the seminal Youth in Crisis (1944), which exposed "the grim story of what the war is doing to America's youth!" Most mental hygiene films have vanished, discarded when their message grew dated, but they live again through Smith's diligent research and witty write-ups, more fun to read than watching them ever was. Gordon Flagg
Review
Social guidance films, the postwar spawn of progressive educators and Grade D auteurs, taught kids how to be popular and to say no, to think fast and to drive slowly. These beguiling curios have been fodder for documentaries ("The Atomic Cafe"), for compiliation reels ("Sex Hygiene Scare Films"), and for the canny gibe artists of Mystery Science Theater 3000. Now they've been rescued and reappraised by cultural critic Ken Smith in a droll, provocative study, Mental Hygiene: Classroom Films 1945-1970 (Blast Books). There's nothing wrong with telling a kid to hang up his clothes or help with the dishes. But maybe the instructo-entertainment complex is better at teaching a child bad things (because they look cool) than good things (because they look drippy). After two decades of social indoctrination by classroom movies, kids were dressing more sloppily and taking more drugs. Instead of running for Student Council, they were protesting the Vietnam War.
Some children may never have considered slouching until Posture Pals told them not to. Did the mental hygiene cinema of the 1950s create the hippies and druggies of the 1960s?
Well, did it class? Let's discuss. -- Richard Corliss, Time Magazine, February 7, 2000
