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Mental Models: Aligning Design Strategy with Human Behavior by [Indi Young]

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Indi Young
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Mental Models: Aligning Design Strategy with Human Behavior 1st Edition, Kindle Edition

by Indi Young (Author) Format: Kindle Edition
4.3 out of 5 stars 57 ratings
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Previous page
  1. ISBN-13
    978-1933820064
  2. Edition
    1st
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Rosenfeld Media
  5. Publication date
    February 1, 2008
  6. Language
    English
  7. File size
    15665 KB
  8. See all details
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Editorial Reviews

Review

There's a passion for mental models in this book which is contagious, even to an existing supporter of the concept. --Joanna Bawa, Usability News

I think it is a must read for design teams. When using Indi Young's mental models in your process you will without a doubt improve the quality of your products for the target audience. --Jeroen van Geel, Johnny Holland

Those in the social sciences will revel in its qualitative and intuitive approach, yet those in the hard science will appreciate its straightforward and simplistic tone. --Marisa Peacock, CMSWire --This text refers to the paperback edition.

About the Author

Indi's work spans a number of decades, from the mid-80's when the desktop metaphor was replacing command line and menu-based systems, to the mid-90's when the Web first toddled onto the scene, to now, when designers are intent on crafting good experiences. After 10 years of consulting, Indi founded Adaptive Path with six other partners in 2001, all hoping to spread good design around the world, making things easier for people everywhere. Indi's mental models have helped both start-ups and large corporations discover and support customer behaviors they didn't think to explore at first. She has written a book about the mental model method, Mental Models - aligning design strategy with human behavior, published by Rosenfeld Media. She is now consulting independently, conducting mental model workshops, and mentoring. --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B004VFUOQ0
  • Publisher ‏ : ‎ Rosenfeld Media; 1st edition (February 1, 2008)
  • Publication date ‏ : ‎ February 1, 2008
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 15665 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 299 pages
  • Customer Reviews:
    4.3 out of 5 stars 57 ratings

About the author

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Indi Young

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Indi is a researcher who coaches, writes, and teaches courses about inclusive product strategy. Her work is purpose-focused, rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written three books, Time to Listen, Practical Empathy, and Mental Models. The next two books in the series Assumptions Aside will be about thinking style, and about using opportunity maps to guide responsible design strategy. She was one of the founders of Adaptive Path, the pioneering UX agency. She started her career as a software engineer. You can follow her on LinkedIn or Twitter @indiyoung, subscribe to her newsletter, and access many resources on her website indiyoung.com.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
57 global ratings
5 star
59%
4 star
24%
3 star
9%
2 star
8%
1 star 0% (0%) 0%

Top reviews from the United States

Ninakix
4.0 out of 5 stars A Step-by-Step guide to creating a mental model
Reviewed in the United States 🇺🇸 on May 30, 2010
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7 people found this helpful
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chad heard
4.0 out of 5 stars Great in depth discussion on Mental Models
Reviewed in the United States 🇺🇸 on May 27, 2018
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2 people found this helpful
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Scott Sehlhorst
5.0 out of 5 stars Thrilled to add mental models to my strategic product management toolkit!
Reviewed in the United States 🇺🇸 on August 12, 2017
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One person found this helpful
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Sassifrage
4.0 out of 5 stars Great service and follow up on delivery delay
Reviewed in the United States 🇺🇸 on December 21, 2010
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Servando Patlan
3.0 out of 5 stars A methodology book
Reviewed in the United States 🇺🇸 on June 9, 2019
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3 people found this helpful
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Jim Mandas
5.0 out of 5 stars Great tool to create your concept model
Reviewed in the United States 🇺🇸 on March 10, 2014
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2 people found this helpful
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Webdevah
5.0 out of 5 stars Excellent!!!
Reviewed in the United States 🇺🇸 on August 17, 2018
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2 people found this helpful
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Ricardo Amaral
4.0 out of 5 stars It's a very cool way of think
Reviewed in the United States 🇺🇸 on December 12, 2010
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Alejandro Hernandez
2.0 out of 5 stars PÉSIMA CALIDAD DE IMPRESIÓN
Reviewed in Spain 🇪🇸 on March 29, 2021
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