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Mental Models by [Indi Young]
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Mental Models Kindle Edition

3.9 out of 5 stars 16 customer reviews

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Length: 299 pages Word Wise: Enabled

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Editorial Reviews

Review

There's a passion for mental models in this book which is contagious, even to an existing supporter of the concept. --Joanna Bawa, Usability News

I think it is a must read for design teams. When using Indi Young's mental models in your process you will without a doubt improve the quality of your products for the target audience. --Jeroen van Geel, Johnny Holland

Those in the social sciences will revel in its qualitative and intuitive approach, yet those in the hard science will appreciate its straightforward and simplistic tone. --Marisa Peacock, CMSWire

About the Author

Indi's work spans a number of decades, from the mid-80's when the desktop metaphor was replacing command line and menu-based systems, to the mid-90's when the Web first toddled onto the scene, to now, when designers are intent on crafting good experiences. After 10 years of consulting, Indi founded Adaptive Path with six other partners in 2001, all hoping to spread good design around the world, making things easier for people everywhere. Indi's mental models have helped both start-ups and large corporations discover and support customer behaviors they didn't think to explore at first. She has written a book about the mental model method, Mental Models - aligning design strategy with human behavior, published by Rosenfeld Media. She is now consulting independently, conducting mental model workshops, and mentoring.

Product details

  • File Size: 6125 KB
  • Print Length: 299 pages
  • Publisher: Rosenfeld Media; 1st edition (February 15, 2008)
  • Publication Date: February 24, 2017
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B06X9Y6KNQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #317,714 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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on March 10, 2014
Format: Kindle Edition|Verified Purchase
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on May 29, 2010
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on December 12, 2010
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on December 20, 2010
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on June 1, 2012
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on May 24, 2009
Format: Paperback
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