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The Method and the Magic: Every Leader's Guide to Making Transformational Change Happen Paperback – September 1, 2015
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About the Author
With more than 40 years of senior consulting experience between them, Laurie Axelrod and Beth McDonald advise top executives in federal agencies and large commercial enterprises on how to effectively communicate change in order to drive new behaviors and improve business performance. Separately, they each lead successful consulting businesses serving public- and private-sector clients: LEA Consulting (Laurie) and The Wheelhouse Group (Beth). Together, they created the integrated change management and communications method they and their teams put into practice every day. They share this effective method—and a little magic—with you in The Method and the Magic.
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