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The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down Hardcover – September 15, 2011
This month's Book With Buzz: "The Lying Game" by Ruth Ware
From the instant New York Times bestselling author of blockbuster thrillers "In a Dark, Dark Wood" and "The Woman in Cabin 10" comes Ruth Ware’s chilling new novel, "The Lying Game." See more
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"Eric and Adam are poster boys for the adage that the best way to predict the future is to invent it. Their content-packed saga will inspire entrepreneurs and would-be entrepreneurs to realize that businesses really can create a cleaner and more beautiful world."
-Gary Hirshberg, CE-Yo, Stonyfield Farm Yogurt
"Eric and Adam's approach to branding is revolutionary. I remember them telling me how they were going to challenge big soap with their seven obsessions idea and I was blown away. Now, years later, they have become a force in a category that had been dominated by a couple of players for decades."
-Andy Spade Co-Founder Kate Spade
"If you read just one book this year, I highly recommend Delivering Happiness by Tony Hsieh. But if you decide to get a second book, then "The Method Method" will inspire you to think like an entrepreneur and disrupt the world of business as normal. It's a must-read for today's business leader or tomorrow's entrepreneur. Or the
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Top customer reviews
Great story of how to build a culture, what marketing and sales look like in the modern world, lean startup in practice (though they don't call it that), business agility (though they don't use this term either) and collaboration.
Put your balls in a wheel barrel like Adam and Eric. This books screams the truth, good and bad. Not a self serving fluff book. A real tale based on fact .
Take the category these kids attacked. Then read the book and buynthe product. The youngbcan take heed.
James v. Merlo