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The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down Hardcover – Bargain Price, September 15, 2011
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"Eric and Adam are poster boys for the adage that the best way to predict the future is to invent it. Their content-packed saga will inspire entrepreneurs and would-be entrepreneurs to realize that businesses really can create a cleaner and more beautiful world."
-Gary Hirshberg, CE-Yo, Stonyfield Farm Yogurt
"Eric and Adam's approach to branding is revolutionary. I remember them telling me how they were going to challenge big soap with their seven obsessions idea and I was blown away. Now, years later, they have become a force in a category that had been dominated by a couple of players for decades."
-Andy Spade Co-Founder Kate Spade
"If you read just one book this year, I highly recommend Delivering Happiness by Tony Hsieh. But if you decide to get a second book, then "The Method Method" will inspire you to think like an entrepreneur and disrupt the world of business as normal. It's a must-read for today's business leader or tomorrow's entrepreneur. Or the --This text refers to an alternate Hardcover edition.
About the Author
Eric Ryan is the cofounder of Method Products, a multimillion-dollar brand of environmentally friendly home-care products. He studied at the University of Rhode Island and London's Richmond University, working for advertising agencies before going into business with childhood friend Adam Lowry.
Adam Lowry is the cofounder of Method Products, a multimillion-dollar brand of environmentally friendly home-care products. Originally from Detroit, Lowry attended Stanford University to study chemical engineering and environmental science. Prior to going into business with childhood friend Eric Ryan, Lowry worked in climate research. He now lives in San Fransisco.
Lucas Conley is a journalist, an attorney, and an author. He holds degrees from the University of Arizona and the University of New Mexico School of Law and has appeared in a variety of publications, including Fast Company, the Boston Globe, the Huffington Post, and ESPN: The Magazine. He is the author of OBD: Obsessive Branding Disorder. He lives with his wife in Santa Fe, New Mexico. --This text refers to an alternate Hardcover edition.
Top customer reviews
Great story of how to build a culture, what marketing and sales look like in the modern world, lean startup in practice (though they don't call it that), business agility (though they don't use this term either) and collaboration.
Put your balls in a wheel barrel like Adam and Eric. This books screams the truth, good and bad. Not a self serving fluff book. A real tale based on fact .
Take the category these kids attacked. Then read the book and buynthe product. The youngbcan take heed.
James v. Merlo