- Paperback: 240 pages
- Publisher: Kolenda Entertainment, LLC (October 15, 2013)
- Language: English
- ISBN-10: 0615815650
- ISBN-13: 978-0615815657
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 15 ounces (View shipping rates and policies)
- Average Customer Review: 296 customer reviews
- Amazon Best Sellers Rank: #52,014 in Books (See Top 100 in Books)
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Methods of Persuasion: How to Use Psychology to Influence Human Behavior Paperback – October 15, 2013
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About the Author
Nick Kolenda has developed a unique ability to influence people's thoughts. Using principles from cognitive psychology, he crafted a "mind reading" stage show depicting that phenomenon. His demonstrations have been seen by over a million people across the globe. Visit his blog at www.NickKolenda.com.
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296 customer reviews
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Nick Kolenda has done a masterful job of taking complex psychological issues and techniques discovered through imaginative researchers, and reduced them to simple explanations we can all understand. He's done it with humor, while at the same time treating it as the serious subject that it really is. He says in his foreword or introduction (somewhere) that he hopes this will be the most underlined/highlighted book in our libraries. Turns out he's right.
You know a book is well written when it is not only entertaining, but also so densely packed with interesting stuff that most of it is turned yellow by enthusiastic highlighting. This is one of those books.
received more than my monies worth. It's a book that's hard to put down.
The author, Nick Kolenda, is BRILLIANT! He explains each concept using
easy to understand language, backs it up by citing the research & source,
and then uses the same methods on the reader ensuring that you experience it
1st hand. BRILLIANT!
The first factor was percentage of ratings so I don't waste my money or time. The positive reviews outnumbered the negative reviews by a huge margin (my minimum for a book purchase is 65% of reviews are 4+ Stars).
The second factor was cost. If you're like me, a patient Amazon customer who doesn't satisfy that impulsive instant gratification purchase, then the prices will adjust and the purchase is worth it. At the time of purchase, the book was $7 and change. After finishing it, I think it's worth the amount I spent.
This is a book written like a conversation between you and the author. I was dreading reading a textbook-ish book and I was happily surprised. It's well-written, organized and informative with (extensive) research to back up all the claims. Luckily, all research references aren't bogged down with unnecessary boring information. Plenty of real-world applications to keep you engaged and help you remember after you put the book down.
The citations are a appreciated, as I'm naturally skeptical, so I appreciate that so much of this book is grounded in real research. The humor and down-to-earth tone of the book is refreshing, as it doesn't take itself too seriously. Every chapter brings something new and interesting to the table, and everything gets wrapped up nicely.
The only thing I would have wished for is for this book to have a hardcover option, as I would have gladly paid more to have a hardcover of this on my bookshelf. Here is me trying to persuade you, Nick (David W. et all, 2018). Well written, and kudos. You're a hero, and probably a wizard, too.
The book could use a few more examples and and some of the smaller points could be lengthened, but over all it's a fun and informative read.
Like Daniel Kahneman and Robert Cialdini, he points your eyes to actual research. Then he makes observations and demonstrations for ways to use these in our everyday lives... And especially for marketers.
I'm having a great time highlighting, dogearing, and writing wherever I can find space.
Buy it. Enjoy it. Consume it. And do whatever it takes to make it stick. Then use it.