I am an Author of several books as well as online marketing and branding consultant.
I've always been fascinated with human behavior and the motivation for why we do things , both conscious and subconscious.
My research on this topic lead me into the world of internet marketing back in 2004. During the process of promoting my own websites, this fascination for human user behavior melded with a passion for analyzing data. This combination of interests developed into a study of what people do online, why they do it and what motivates them to want to take an action online. It also lead me into the art of copywriting.
Currently I consult for companies wishing to learn what customer/visitor patterns are working well on their websites, what opportunities are hidden both within their current marketing structure, plus what other opportunities are untapped outside of their existing structure. I use a combination of analytics, ad reporting (adwords, Facebook etc) and competitor analysis to produce a streamlined marketing plan that can deliver the maximum return on investment. This applies to both paid and organic marketing.
Other studies I have completed are on the benefits of natural remedies for general health, and skin. Another fascinating subject that continues to be a source of inspiration.