Michael W. Geoghegan
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About Michael W. Geoghegan
Michael W. Geoghegan is an author, speaker and entrepreneur. He is founder and CEO of GigaVox Media, a production, consulting and technology company focused on audio/video new media.
As a pioneer of podcasting, Michael created some of the first corporate podcasts, including efforts by Disney. Michael also is creator of the 2008 James Beard Award winning "GrapeRadio" and "Reel Reviews: Films Worth Watching". He is editor-in-chief of the Podcast Academy™ book series and co-author of Podcast Solutions: The Complete Guide to Podcasting, currently in its second edition. Michael was also instrumental in the GigaVox podcast production platform and its sale to Podango in late 2007.
Michael speaks frequently on podcasting's impact on new media and its corporate applications and is often quoted by the media including in The New York Times, USA Today, CNN and Wired Magazine.
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Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you.
Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!