In early 2011, there were only 90 universities actively marketing an online MBA program. Since that time, the number of online MBAs has grown significantly, rising to more than 470 programs by mid-2017. The early online-adopter institutions took advantage of pent-up consumer demand among working adults who could not come to campus to earn a coveted MBA. But today, the strong competition among online MBA programs appears to have reached its peak just as student demand for the degree is slightly waning.
Institutions with online MBA programs need a better understanding of the competitive environment in which they find themselves. This book provides summary information about the online MBA market and introduces a new and unique source of information, The Online Degree DatabaseTM.
The market summary includes critical, basic data never shared before about the online MBA market: counts on the number of fully online vs. low-residency and hybrid programs, the number of online MBAs that are at nationally ranked institutions (by U.S. News & World Report), counts on the number of online MBA programs that offer accounting, finance, healthcare administration and other highly relevant concentrations, mean total tuition of online MBAs nationally and by region, and more. There are also several analyses included in the book on how to 1) evaluate online MBA program pricing, 2) leverage what matters most to students in program design, and 3) whether there is room for new entrants into the market.
The book also concludes with a unique directory of Online MBA programs containing key attributes of each of the 470 online MBA programs in the database. This directory is the result of over a thousand hours of internet searching and contains institution name, state, and its US News & World Report Best Colleges ranking, total tuition, delivery modality, and university type and sector data for each online MBA program.
