From Publishers Weekly
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"Mark Penn has a keen mind, and a fascinating sense of what makes America and the world tick, and you see it on every page of Microtrends." (Bill Gates )
"Unrelentingly fascinating . . . a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both . . . Microtrends is the perfect bible for a game of not-so-trivial pursuits concerning the hidden sociological truths of modern times."
(The New York Times )
"A trivia-lover's dream...Penn adroitly manages to convey the relevance of such minutiae to the world at large."
(USA Today )
"Mark Penn has a remarkable gift for detecting patterns and identifying trends. The ideas in his book will help you see the world in a new way." (Bill Clinton )