Mid Century Modern Animation, Volume 2
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(Jan 01, 2013)
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Mid-Century Modern Animation- Volume 2:
Thunderbean is proud to present this second collection of rare, 'modern design' cartoons from the 40's, 50's and early 60's. This volume features rare commercials and industrial films produced by studios stepping away from the established cartoon design styles that had become standards in the industry, instead finding inspiration in modern graphic design and the work of contemporary fine artists. These new ideas in animation design became staples of the Television age, largely because of the influences and pioneering work of United Productions of America (UPA) as well as the many newly established commercial studios. Many of the shorts in this collection run 15 to 20 minutes. This new collection is mastered from original 16mm and 35mm prints
Films in this collection include:
Educational and Industrial films:
The Brotherhood of Man (1946) Classic short from UPA
Man Alive (1953) Entertaining education short from UPA about cancer awareness
The Rhapsody of Steel (1959) Big budget theatrical short for US Steel
Man on the Land (1956) Oil Industry PR film from UPA
Look Who's Driving (1953) beautifully designed driver's safety film
A is for Atom (1957) John Sutherland short produced by General Electric
Tune In Tomorrow (1954) UPA promotional film for CBS Radio
It's Everybody's Business (1956)
A Smattering of Spots (50s) a great reel of commercials produced by Storyboard, inc.
UPA New York Commercials (50s) A reel of rare spots produced on the East Coast
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Top customer reviews
This collection spotlights industrial animated shorts, such as the way oil means progress for America, and how advertising on radio has its advantages over television promotion. If you take into consideration that companies who paid for these shorts did so in the early 1950s, it's not as ironic to talk about "our friend, Atomic Energy" and its use in war without mentioning Japan or the number of people killed in Hiroshima and Nagasaki. The shorts have a P.R. and selling agenda, and that's advertising.
The quality of the shorts varies, but they are more than just watchable in quality and important to any fan of animation or American history in the second half of the last century. Listen closely for the voice of June Foray, who did so many, many voices in cartoons, especially "Rocky and Bullwinkle." You'll hear her staple "cackling witch" and "giggling girl" characters. Worth the price of admission alone. Thanks, Thuderbean.
As for the content: MAN ALIVE! This stuff is pretty much impossible to find anywhere else and it is just a gold mine of mid century animation design. The quality of the prints varies but I was still surprised to see just how good all of this looked and sounded on my screen.
For the record, I bought volume one last summer and was very pleased as well. Not sure where or how 'Thunderbean' got hold of these gems but they are absolute gold. If you've got more, please keep em coming! I will happily purchase more!