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We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories Hardcover – June 4, 2008
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We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories
Author interviews, book reviews, editors picks, and more. Read it now
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It was fun to learn about Bruyneel's competitiveness as a cyclist/director. He took a unique strategy of preparing heavily for the Tour de France, rather than trying to do well in many races (as most teams traditionally do). He's also very crafty and thinks of lots of strategies to get an edge (focused training, bluffing, experimenting with equipment, aggressive recruiting).
The title of the book is concise and effective. It shows Bruyneel's optimism, focus, and competitiveness.
I recommend this book for anyone who loves cycling and wants to know the "how" to being successful.