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The Millennial Mind: A Survival Guide for All Generations in the Digital Age. Hardcover – April 25, 2017
"Warlight" by Michael Ondaatje
A dramatic coming-of-age story set in the decade after World War II, "Warlight" is the mesmerizing new novel from the best-selling author of "The English Patient." Pre-order today
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Paula possesses a unique set of characteristics that allowed her to observe Millennials and to arrive at the unique conclusions that she describes in this book. She's global, a fashion designer, a psychologist, a researcher, a marketer. She's unlimited. She's nearly a Millennial herself in this regard, which gives her the unique ability to observe, analyze, understand and empathize with a generation not her own.
"The Millennial Mind" is a fascinating read -- simultaneously factual and lyrical. Somehow, Paula has combined the academical prose of Hesse's "The Glass Bead Game" with his lyrical prose of "Siddhartha". She cites research and facts in one sentence and then describes the phenomenon lyrically in the next. This book is a serious work of research by a qualified and credentialed researcher but it is also an engrossing read like a Hesse novel.
Anyone who is interested in how the digital age influences thought, feelings, worldview, consumption, etc. should read "The Millennial Mind".
Anyone who is interested in how childhood influences create the adult should read "The Millennial Mind".
Definitely, business people, marketers and market researchers should read "Millennial Mind" because the old paradigms of how to sell aren't going to hold true for Millennials and the generations that follow them.
I finished the book being excited and in complete agreement with one of Paula's statements: “Living this MILLENNIAL transition may be one of the great privileges of Boomers...”