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Millennial Momentum: How a New Generation Is Remaking America Hardcover – August 29, 2011
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About the Author
MORLEY WINOGRAD is a senior fellow at the University of Southern California’s Annenberg Center for Communication Leadership and Policy. He served as senior policy advisor to Vice President Al Gore during the second term of President Clinton’s administration.
MICHAEL D. HAIS is retired as the vice president of entertainment research at the communications research firm Frank N. Magid Associates.
Top Customer Reviews
Millennials are enthusiastically crafting careers to make the world a cleaner, fairer, and more sustainable place.
In the near term it won't be easy for Millennials to win the warm embraces of Corporate America. Most Boomers and Gen Xers in corporate or C-level executive roles--CEOs, CFOs, COOs, etc.--have not come to fully appreciate this huge cohort of young, talented collaborators. Some cynically portray Millennials as coddled, entitled, and lacking the kind of self-starting drive and ambition necessary to grow the corporate bottom-line.
But, C-level cynics would be well advised to adapt to Millennial motivation or be left in the dust.Read more ›
In detail, and with striking effect, Winograd and Hais in Millennial Momentum take us through the background and meaning of this movement. Their exposition is more than a detailing of a generational theory but a demonstration of how it works and what it means. As yet the media does not understand the import but it represents the beginning of a movement for reform which will sweep away the effects of the "Conservative Revolution" which has been crippling America and had much to do with the recent Great Recession as well as class warfare against the middle class.
The public seems to be searching for meaning in this movement and these authors have the meaning for us. This is the fourth coming of this kind of generation for our country which came previously with our Revolution, the Civil War and the New Deal/Great Depression.
This is not only a book which brings hope in a dark era but gives the current and coming turmoil meaning and substance.
It is not to be missed and actually has the feel of prophesy as they explain things that are unfolding after they finished writing their book.
Winograd and Hais do an excellent job of tracking through events of the past decade to see how the Millennial generation is impacting American culture with sections on politics, entertainment, education, and the general functioning of this country. If you've reserved some skepticism of generational theory and what you've been told by the media about the Millennial generation, you should pick up this book and get a sense of recent history and how it works to help us understand this current dominant generation.
Winograd and Hais pose that in US history there have been 4 clearly defined generations, each collectively setting the stage for the next. According to this theory, the "idealist" generation of today is the Baby Boomers (born 1946-64). The theory holds that they are a contentious lot like their earlier counterparts: the upholders of the status quo and New Dealers, the slave owners and their defenders and the abolitionists, and The Revolution's supporters and their Tory neighbors. These generations are followed by a "reactive" group (today it's the Xers), then a "civic" group (today it's the Millennials) which is focused on getting things done. Finally there is an "adaptive" generation (today it's the Silent Generation that is slowly leaving the stage) which begets the next generation of idealists.
The generational cycle is about 80 years and has a "turning" when the "civic" generation resolves the issues that were so angrily debated by the "idealists" before them. The turnings have been the Revolution, The Civil War and the New Deal. The turnngs are a significant "turn" in the social and political fabric of the country. The authors see the country as ready for another turning, and that it will be the Millennials who make it happen.
There is clearly something good going on with the Millennal generation. The descriptions in the book fit the Millennials I know.Read more ›
Most Recent Customer Reviews
I purchased this book in hopes of gaining insight on the "Millennial" or "Echo Boomer" generation. Read morePublished on July 31, 2014 by rickgann
The book starts strong. It provides an overview of basic generational theory as put forth originally by Strauss and Howe, and what this means for the Millennial generation. Read morePublished on June 29, 2014 by Matthew E. Owen
There is a light at the end of the tunnel. The millenials are that light. They deserve our support now and in the future.Published on November 13, 2013 by Larry S
The authors continue their incisive analysis of this great up and coming generation. Not only because I'm quoted in the book, am I able to say: Don't miss this book.Published on May 11, 2013 by Reed E. Hundt
Viewing the population as generational groups with each one's differing worldview is a refreshing clarification of the opposing forces at work in the US at the present time. Read morePublished on October 30, 2012 by Kelly Riordan
This is a great book suggested by wgbh boston. It describes the new generation and is very informative.Do buy this book.Published on August 14, 2012 by Ellen R. Kaplan
I read a much better version of this book before, it's call The Fourth Turning by William Strauss and Neil Howe. Read morePublished on May 26, 2012 by Chadwick Heller
A friend told me to buy it and I did ... I'm happy with the content and if you like this kind of book buy it...Published on March 16, 2012 by jimmy