Top critical review
Tedious, overwritten, well-tread simple concepts rehashed as a "system".
March 17, 2018
Like someone took a syllabus from a BUS101 community college class and tried to fill 300 pages with it...
At first I thought, "Well, this just isn't for me, I'm more of a SaaS guy who sells wordpress plugins and maybe this is aimed at a different crowd."
But after finishing the book I now think it's bad advice for everyone because...it's not actionable. It's a fantastical recipe for a perfect business, except its wrong. Yes, in a perfect world, every founder would like total control of product, strong barriers to entry, an obvious market need, own their time, and have the ability to scale - all tenets advised in the book.
But no business ever has all those things! It never happens and more importantly, it doesn't have to!
Look at any successful business and they get 1 or 2 things REALLY right - and those strengths make up for every other weakness. Even billion-dollar companies can't tick off every box on this guy's wish list- but they don't need to and neither do you.
And what about limos.com, the proof of concept for his blueprint? The history is confusing as all get-out, with him buying it/selling it/buying it back, something-something dot com bubble, etc. Well, here's some irony - in the book he rants about not taking advice from fat fitness trainers or financial gurus who make their money selling books instead of real businesses -ok great, so why is the book written around building a durable, scalable, freedom business when he bailed on his company because he didn't want to hire employees?
How do you scale without people? Or maintain barriers to entry? Or control your time?
Also, who uses a pen name to write a nonfiction book? Unless it's part fiction? So weird.
The author seems street smart but I don't think he actually wanted to be in business. He realized he had a good thing and sold it to retire. That's cool - but most would take the exit, realize they were very fortunate and live off the interest - not crown themselves king midas and create a book and forum around a "code" that doesn't need to exist. (Avoid the forum - it's wantrapreneur central with a paid members section where the most valuable information is not about modern business but...trading options. ?? wtf.)
Most importantly, it's been over decade, where are the businesses that sprung from the wealth code?