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From Mind to Market: Reinventing the Retail Supply Chain Hardcover – October 21, 1997

3.2 out of 5 stars 6 ratings

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Editorial Reviews

Amazon.com Review

Roger D. Blackwell, an Ohio State University marketing professor and Fortune 500 consultant, believes that nothing short of a "radical reinvention of retail" will suffice in the hypercompetitive marketplace expected in the future. From Mind to Market: Reinventing the Retail Supply Chain is his prescription for 21st-century success. His strategy involves getting into the heads of consumers, accurately anticipating their needs, and then quickly meeting them with effectively developed products and services. Blackwell illustrates his points with examples from companies that already employ such practices, including Kinko's, The Limited, and Banc One Corporation.

From Library Journal

Blackwell (marketing, Ohio State Univ.) explains how the old linear supply chain (manufacturer to distributor to retailer to consumer) has been supplanted by a consumer-driven demand chain. Up and down the line the question becomes, "What does the consumer want?" Blackwell illustrates this point with examples from a variety of successful but diverse businesses, from Ford with its Taurus to F. Rees, a clothing store in Mount Airy, North Carolina, which attracts customers from all over the world. From large businesses to small, the lessons of quality and service are repeated. This quite readable book has something to teach not only those engaged in business but anyone whose work involves serving the public and meeting its needs. Recommended for public and academic business collections.?Joseph C. Toschik, Half Moon Bay Lib., El Granada, Cal.
Copyright 1997 Reed Business Information, Inc.

Product details

  • Hardcover : 272 pages
  • ISBN-10 : 0887308333
  • Item Weight : 1.19 pounds
  • ISBN-13 : 978-0887308338
  • Dimensions : 6.13 x 0.93 x 9.25 inches
  • Publisher : HarperBusiness; 1st edition (October 21, 1997)
  • Language: : English
  • Customer Reviews:
    3.2 out of 5 stars 6 ratings

Customer reviews

3.2 out of 5 stars
3.2 out of 5
6 global ratings
5 star
23%
4 star 0% (0%) 0%
3 star
55%
2 star
23%
1 star 0% (0%) 0%
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Reviewed in the United States on March 16, 1998
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Reviewed in the United States on January 28, 2001
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Reviewed in the United States on July 22, 1999
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Reviewed in the United States on November 20, 1998
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Reviewed in the United States on July 14, 2013
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Brock Clayden
3.0 out of 5 stars Three Stars
Reviewed in Canada on January 19, 2016
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