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Comment: Moderate wear on cover and edges. Minimal highlighting and/or other markings can be present. May be ex-library copy and may not include CD, Accessories and/or Dust Cover. Good readable copy.

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From Mind to Market: Reinventing the Retail Supply Chain Hardcover – October 21, 1997

3.2 out of 5 stars 6 ratings

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Editorial Reviews Review

Roger D. Blackwell, an Ohio State University marketing professor and Fortune 500 consultant, believes that nothing short of a "radical reinvention of retail" will suffice in the hypercompetitive marketplace expected in the future. From Mind to Market: Reinventing the Retail Supply Chain is his prescription for 21st-century success. His strategy involves getting into the heads of consumers, accurately anticipating their needs, and then quickly meeting them with effectively developed products and services. Blackwell illustrates his points with examples from companies that already employ such practices, including Kinko's, The Limited, and Banc One Corporation.

From Library Journal

Blackwell (marketing, Ohio State Univ.) explains how the old linear supply chain (manufacturer to distributor to retailer to consumer) has been supplanted by a consumer-driven demand chain. Up and down the line the question becomes, "What does the consumer want?" Blackwell illustrates this point with examples from a variety of successful but diverse businesses, from Ford with its Taurus to F. Rees, a clothing store in Mount Airy, North Carolina, which attracts customers from all over the world. From large businesses to small, the lessons of quality and service are repeated. This quite readable book has something to teach not only those engaged in business but anyone whose work involves serving the public and meeting its needs. Recommended for public and academic business collections.?Joseph C. Toschik, Half Moon Bay Lib., El Granada, Cal.
Copyright 1997 Reed Business Information, Inc.

Product details

  • Item Weight : 1.19 pounds
  • Hardcover : 272 pages
  • ISBN-10 : 0887308333
  • ISBN-13 : 978-0887308338
  • Product Dimensions : 6.13 x 0.93 x 9.25 inches
  • Publisher : HarperBusiness; 1st Edition (October 21, 1997)
  • Language: : English
  • Customer Reviews:
    3.2 out of 5 stars 6 ratings
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