From Mind to Market: Reinventing the Retail Supply Chain Hardcover – October 21, 1997
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From Library Journal
Copyright 1997 Reed Business Information, Inc.
- Hardcover : 272 pages
- ISBN-10 : 0887308333
- Item Weight : 1.19 pounds
- ISBN-13 : 978-0887308338
- Dimensions : 6.13 x 0.93 x 9.25 inches
- Publisher : HarperBusiness; 1st edition (October 21, 1997)
- Language: : English
- Best Sellers Rank: #3,054,992 in Books (See Top 100 in Books)
- Customer Reviews:
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'From Mind to Market' is a wonderfully insightful look at marketing in the digital age. Blackwell writes about the collection and analysis of customer information in a way that any expert will find appealing and any novice will find illuminating. This is a good read - a 'can't put it down' type of book. I particularly like the way Blackwell translates the latest scientific thoughts about retailing and marketing into easy to understand observations about marketing and management practice in some of the world's leading firms. Stories about the Limited, Banc One, Kinko's, Max and Erma's, Ford Taurus and others bring his exciting thoughts about marketing excellence to life.
If you buy one book about marketing this year, buy this one.
Prof Steven M Burgess
Association of Marketers Professor
University of the Witwatersrand
Johannesburg, South Africa