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Minding Your Business: Profits that Restore the Planet Hardcover – July 28, 2008

by Horst M. Rechelbacher (Author)

3 customer reviews

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In the 21st century new ways of doing business have to be found. Against what has been customary logic in the business world, Aveda and Intelligent Nutrients founder Horst M. Rechelbacher contends that the biggest business opportunities for this century will come from practicing environmentally sound, sustainable business. By creating a merger between self, community, and environment, we will become “eco-preneurs”, reaping the rewards of a healthy abundance and ushering in a new age of enlightened capitalism. Based on his experience as a highly successful entrepreneur and environmentalist, Horst M. Rechelbacher’s Minding Your Business is a profound and poetic manifesto for social responsibility in business. In his emphasis on sustainable agriculture and indigenous products, Rechelbacher is the leading international voice in the urgent and long-overdue crusade for phasing out the multiplicity of toxic ingredients in cosmetics and personal care products in favor of organic materials. This further emphasizes Rechelbacher’s wise and scientifically indisputable warning “Don’t put anything on your skin that you wouldn’t put in your mouth.”

Editorial Reviews

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“I am asked over and over again to introduce books on sustainability and enterprise. This is the first time I said yes because there is knowledge and integrity in this book that measure up to the subject at hand: our destiny, our fate, depending on which path we choose.”

- Paul Hawken
From the Foreword

“In his brilliant book, Minding Your Business, Horst shines a bright light on the path to ‘enlightened capitalism’ and paves the way for a new humane, ethical, and sustainable model of business and success. It is essential reading for visionary entrepreneurs and corporations who want to create success while making a difference in the world. Horst is paving the way for what in the future will be wisdom-based economies in a wisdom based, sustainable, just and peaceful culture focused on the well-being of all.”

- Deepak Chopra
Author, Third Jesus: A Christ We Cannot Ignore and The Seven Spiritual Laws of Success

“With so much wisdom and striking simplicity, Minding Your Business will become one of the most important books of the year.”

- Samuel S. Epstein, M.D.
Chairman, Cancer Prevention Coalition,
Professor Emeritus, School of Public Health University of Illinois at Chicago

About the Author

Horst M. Rechelbacher is an active environmentalist, innovative business leader, author, artist, and organic farmer. In 1978, Horst founded Aveda Corporation, a global plant-based cosmetic company. Nearly two decades later, he sold Aveda to Estée Lauder but remained a consultant until March 2003. Since then, he has focused on his new product paradigm, Intelligent Nutrients, a health and beauty product company, utilizing 100 percent food-based and organic certified ingredients. Vanity Fair voted Horst one of the most influential environmentalists in the U.S. in 1995 and again in 2005. Horst is one of the three original founders of Business for Social Responsibility, which promotes the idea that businesses have the greatest responsibility and opportunity to provide sustainability to all living species. In 2007, he received the Rachel Carson Award for a Lifetime Commitment to Environmental Ethics & Integrity. Horst is also the founder and chairman of the Horst M. Rechelbacher Foundation, a philanthropic organization dedicated to social and environmental preservation projects that operate on a grass-roots level. Horst has authored three other books: Rejuvenation, Aveda Rituals, and Alivelihood. Horst currently resides in Wisconsin and New York City. His organic farm in Wisconsin is solar, wind and geothermal powered, and he grows plant ingredients for Intelligent Nutrients products.

Hardcover: 164 pages
Publisher: Earth Aware Editions; 1st Edition edition (July 28, 2008)
Language: English
ISBN-10: 1601090129
ISBN-13: 978-1601090126
Product Dimensions: 6 x 0.8 x 9 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review: 3 customer reviews
Amazon Best Sellers Rank: #1,851,187 in Books (See Top 100 in Books)
- #513 in Green Business (Books)
- #1344 in Sustainable Business Development
- #4155 in Environmental Economics (Books)

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Jose Saïd Osio Death Doula

Altruistic Business

June 21, 2010

Format: HardcoverVerified Purchase

I first heard of Horst Recheibacher when reading Candance Pert's seminal book " the Molecules of Emotions"
Molecules Of Emotion: The Science Behind Mind-Body Medicineand the wild funding
ride she was thrown into in finding research grant monies. Her angel investor that saved
the day was Horst who she had met at a conference. The name stuck and when I heard of his book and that
Paul Hawken's wrote its forward I needed to grap a copy. This book begins with an Al Gore quote,
which essentially says that our global environment is an inner crisis that for lack of a better
word is spiritual.

Horst's book takes that spiritual thread and weaves a beautiful
tapestry in each chapter that in itself is a study in consciousness.
The style of the book is personal. the disclosure honest, the
storytelling insightful. The wisdom sagely. The book itself is a mere 146 pages.
Its brevity is its power. Its style of writing is its coloration. Anyone
embracing the desire of manifesting sustainability and creativity will
find this book a perfect companion , a compelling argument for
sustainability. This book in its own right can be looked at as a tool
and each chapter, as a how-to be engaged. Minding your business'
potential not only penetrates the world of business but also
penetrates the physical body. In a chapter there is a quote by
Professor McClelland, from his Harvard research on altruism.
It concludes that altruistic acts consistently boost the immune system.
McClelland's study found that performing or even merely witnessing altruistic actions increases,
immunoglobulin - the antibodies that fight infection and illness.
This is a fitting conclusion to this review. This book is a book of
altruistic business that will raise the spirit of consciousness in the
act of doing business. Enjoy

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MJK

A Transformative Book

November 18, 2011

Format: HardcoverVerified Purchase

This book focuses as much on personal growth and development as on creating sound, sustainable businesses. Horst makes a compelling argument for whole systems thinking and leadership that begins with waking up to environmental issues and the opportunities and responsibilities that we have to become agents of social change. The "sustainable to-do list" identifies principles to incorporate into our personal lives and the settings in which we work and lead. It is really a very provocative and inspiring read!

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Chris

Great book

June 1, 2016

Format: Kindle EditionVerified Purchase

This book was did a really great job at showing a new perspective that considers the fundamentals of sustainable. It shows a more sustainable way of living and doing business.

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Minding Your Business: Profits that Restore the Planet Hardcover – July 28, 2008

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Minding Your Business: Profits that Restore the Planet Hardcover – July 28, 2008

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