- Mass Market Paperback: 304 pages
- Publisher: Bantam; Reprint edition (December 28, 2010)
- Language: English
- ISBN-10: 0345526880
- ISBN-13: 978-0345526885
- Product Dimensions: 4.2 x 0.7 x 7.5 inches
- Shipping Weight: 4.2 ounces
- Average Customer Review: 4.6 out of 5 stars See all reviews (486 customer reviews)
- Amazon Best Sellers Rank: #255,133 in Books (See Top 100 in Books)
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Mindless Eating: Why We Eat More Than We Think Mass Market Paperback – December 28, 2010
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From Publishers Weekly
According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally "bottomless," but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, "try to be the last person to start eating." Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Anyone who's tried to follow a strict eating regimen knows how futile it sometimes seems. Nutritional science and marketing professor Wansink explores some of the psychological aspects of overeating to explain why we in fact consume more than we believe we do. He advocates weight-loss diets that cut calories by cutting overall consumption, instead of draconian elimination of intake. Wansink finds the greatest value in retraining one's mind and its perceptions by devices such as making sure one's plate contains at least half vegetables or salad. He suggests that a dieter will automatically eat less in social situations by being the last to start eating and the first to finish. He assesses the dangers of food shopping in bulk-portion stores, where customers are virtually begged to overconsume. Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss. A useful appendix arranges different popular diets in tables along with their advantages and disadvantages. Mark Knoblauch
Copyright © American Library Association. All rights reserved
Top Customer Reviews
Five months later I have lost 35 pounds. And I am still losing.
The author's point is that we don't monitor every calorie. We can't. Instead we work with cues to decide what to eat, and when to stop. Understand the cues, and you can change them to lower your daily calories.
I enjoyed the tales of diet research, but I think what worked for me was the practical suggestions -- instead of trying to rein in my "emotional eating," I just bought smaller plates and started covering half of the plate with veggies. Sounds dumb, but now I serve dinner off of the salad plates, and I eat less without thinking about it.
I especially like the insight that cutting 10 calories a day for a year equals one pound. I used to think of 50 calories here and 100 calories there as not really important, but now I realize they were adding up. I apply this insight to seconds and desserts and snacks. I pick up a 50 calorie cookie and I ask myself -- is this cookie, right now, worth 5 lbs in weight? Occasionally the answer is yes -- and I enjoy my cookie. But more often I realize I'm not really hungry, I'm just eating the cookie because it is there.
I think I was unusually ready to lose some serious weight. And my weight loss has definitely slowed in the last month. I've only lost about three pounds, instead of the 5-7 I had been averaging. But overall I have never had such good, quick results from a weight loss regimen. I can't recommend "Mindless Eating" highly enough.
P.S.Read more ›
The author provides practical suggestions at the end of each chapter that will help you to make the simple changes that will allow you to lose 2 or 3 pounds per month without resorting to conventional diet techniques that are doomed to failure. Although this book is based upon scientific research and extensively end-noted, it is enjoyable to read, easy to understand and quite funny at times.
This book is a great value for the money and the five or six hours that it will take to read it.
What if I told you the reason why you are fat had nothing to do with calories, carbs, or fat grams, but rather on the power of the human brain to persuade or dissuade you from eating even when you may not be hungry. Would you be interested in hearing more? Sure you would and that's exactly why Dr. Brian Wansink wrote the book "Mindless Eating: Why We Eat More Than We Think."
As the Director of the Cornell Food and Brand Lab, Dr. Wansink regularly conducts studies looking at human beings when they eat. While that sounds like a job about as exciting as watching paint dry on the wall, in actuality it is really quite fascinating work. You may think your understanding of how much you eat and why you do it are cut and dry, but Dr. Wansink causes you to give your dining habits a second look.
Through his variety of experiments, Dr. Wansink has uncovered some amazing behavioral traits regarding food that are absolutely astonishing:
- Did you know that removing the evidence of the actual amount of food you have eaten, such as the shells from nuts, chicken bones, or candy wrappers, subliminally tells your brain that you have eaten about one-third less than you have?
- Did you know that fancy-schmancy sounding menu item at your local upscale restaurant served on really nice dishes fools you into overindulging on it when you would likely eat less of that same piece of food at home?Read more ›
Most Recent Customer Reviews
Fun and easy read. I loved reading about all the interesting A/B tests on people--makes me wish I was secretly a part of these focus groups and tests to see what I would really do. Read morePublished 1 month ago by Nadia
A very good book //more scientific than prescriptive-- it is done by a professor of food psychology of food eating it still helps much to learn why we are queued to overeat I have... Read morePublished 1 month ago by valprof
I bought it for my dad for his birthday and he loves the book and said it has helped tremendously. He is getting older and his exercise level has dramatically decreased. Read morePublished 1 month ago by Mdobber22
I can see this book being helpful for people who really feel they over eat and want to find ways to control that. Read morePublished 1 month ago by Jeanie Chang
What a fun book. Learn about the subconscious signals that tell us to eat more or less. You can use this book to help yourself figure out healthy eating strategies, or just use it... Read morePublished 1 month ago by Molly McGee
It makes great sense, every notion is backed up and at the same time totally down to earth. Highly recommended!Published 2 months ago by Panagiota Vrettakou
After a lifetime of dieting, I know it doesn't work long-term. I started doing research into the habits of thin people, and it led me to this book. Read morePublished 2 months ago by Madison girl