- Mass Market Paperback: 304 pages
- Publisher: Bantam; Reprint edition (December 28, 2010)
- Language: English
- ISBN-10: 0345526880
- ISBN-13: 978-0345526885
- Product Dimensions: 4.2 x 0.7 x 7.5 inches
- Shipping Weight: 4.2 ounces
- Average Customer Review: 540 customer reviews
- Amazon Best Sellers Rank: #319,159 in Books (See Top 100 in Books)
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Mindless Eating: Why We Eat More Than We Think Mass Market Paperback – December 28, 2010
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“Brian Wansink’s discoveries might very well change your life.”—O: The Oprah Magazine
“A fascinating look at the hidden psychology of eating.”—Time
“Peppered with appealing humor, diet tips, and fascinating material.”—The New York Times
About the Author
A former stand-up comic and director of the USDA’s dietary guidelines, Brian Wansink is a professor at Cornell University and director of the internationally known Cornell Food and Brand Lab. He has been involved in over 250 eating behavior studies, and has made over 1,000 presentations on every continent but Antarctica. He lives with his family in Ithaca, NY, where he enjoys both French food and french fries.
Top customer reviews
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200 calories is the equivalent of two medium lattes at Starbucks, or less than one Mars candy bar.
What will happen to you if you overeat by 200 calories a day? Doesn't sound like much, but since a pound of fat is 3500 calories, you will gain over TWENTY POUNDS!
That's right, TWENTY POUNDS a year if you just mindlessly overeat by a mere 200 calories a day.
How do we overeat? You will discover in this book surprising fact, for example:
* No matter how educated people are, they all mindlessly eat more if food is served in a bigger container.
* We all mindlessly eat more if we merely THINK that the food is going to taste great
* We eat more if we go for seconds, and less if we preplate our food in advance, including dessert, and see it all on the table.
* We mindlessly eat drink more if we drink from short, wide glasses than tall, skinny ones
* We mindlessly eat more if we have more variety (think Thanksgiving dinner)
* We mindlessly eat more if we eat Chinese food with utensils instead of chopsticks
*We mindlessly eat more if we eat with another person than if we eat alone. However we do eat less in a large group where we want to make a good impression.
Everyone of those factors is absolutely unconscious and not under our control. The author has plenty of very entertaining studies showing how every class of people mindlessly eat and what are the psychological reasons behind it.
It's easy to control your mindless eating once you've read this book and applied the principles. Remember that just 200 extra calories a day, represents over 20 pounds of fat over a year! This book will show you how to keep your weight under control effortlessly, no matter what diet you're on.
I couldn't believe some of the results that came out. One example was people eating popcorn at the movies. Even when the popcorn was 5 days old and stale, people still ate it (and some ate more of the stale popcorn just because it was in a larger bucket). It not only opened my eyes to restaurant portions but made me re-think the amount of food I ate at home (or my desk) and how to control it.
This is NOT a diet book on how to make you stop eating as much. In fact, there's rarely any mention of "do this to stop eating as much" advice. This book is simply a great read enlightening us to how much we really eat when we don't realize it. While it didn't come out and tell me not to do certain things, I chose to do them on my own after hearing the studies and findings. Read this book!