Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ $3.99 shipping
+ $3.99 shipping
Mindless Eating: Why We Eat More Than We Think Paperback – August 28, 2007
|New from||Used from|
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
Frequently bought together
Customers who bought this item also bought
Customers who viewed this item also viewed
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.
• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry you feel?
• How much would you eat if your soup bowl secretly refilled itself?
• What does your favorite comfort food really say about you?
• Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.
From the Hardcover edition.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
BTW - I am a trained medical researcher (epidemiologist) with previous experience working on a nutritional epidemiology clinical trial and thought there methods were very credible.
I also think they did a very good job of discussing the various methods they used for their research, justifying their conclusions... but in a way that is clear and not intimidating for a layperson. Any reasonably intelligent person (with no background in research) could understand what they were doing... and why. That is not an easy task, and they do it in a way that was also not condescending (a problem medical researchers sometimes have). Bravo!= !!
I can't really vouch for how well the author's ideas will help you to lose weight, as I would probably recommend Mindful Eating by Susan Albers to work on that instead. However, I think that it's good at least to get some tips for tricking yourself into eating less than you think that you are. That in itself is worth the price of the book, assuming you weren't just fascinated by the studies, as I was.
I couldn't believe some of the results that came out. One example was people eating popcorn at the movies. Even when the popcorn was 5 days old and stale, people still ate it (and some ate more of the stale popcorn just because it was in a larger bucket). It not only opened my eyes to restaurant portions but made me re-think the amount of food I ate at home (or my desk) and how to control it.
This is NOT a diet book on how to make you stop eating as much. In fact, there's rarely any mention of "do this to stop eating as much" advice. This book is simply a great read enlightening us to how much we really eat when we don't realize it. While it didn't come out and tell me not to do certain things, I chose to do them on my own after hearing the studies and findings. Read this book!
Loved Brian's writing style, not a dry book, this one's tuff to put down. You'll never order popcorn in a movie theater again without thinking of this book.