Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Mindmapping China: Language, Discourse and Advertising in China

5.0 out of 5 stars 1 customer review
ISBN-13: 978-9054876908
ISBN-10: 9054876905
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy new
$35.95
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
16 New from $34.84
Qty:1
Mindmapping China: Langua... has been added to your Cart
More Buying Choices
16 New from $34.84 10 Used from $26.50
Free Two-Day Shipping for College Students with Prime Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


The Amazon Book Review
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
$35.95 FREE Shipping. Only 1 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Editorial Reviews

Review

"Jeanne Boden's knowledge, work, and publications are an excellent guidance for managers . . . in this exciting part of the world."  —Alexander Deblond, finance manager, Asia-Pacific Agfa Healthcare Aspac, Shanghai


"Good cooperation starts with understanding each other. Here you have an invaluable, excellent, comprehensive guide. Instead of reading a hundred books, just read this one."  —Xinrong Zhang, professor of chemistry, Tsinghua University


"This is not simply a ‘Doing Business in China 101’ type of practical guide for businessmen, but a concise handbook well integrating business and culture."  —Yining Zhao, MBA, PhD, strategy management, Pfizer Inc.

About the Author

Jeanne Boden is a sinologist with 20 years of business experience in China. Currently she lectures at the University of Antwerp Management School and at the Brussels Institute for Contemporary China Studies. She is the author of The Wall Behind China’s Open Door.
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 228 pages
  • Publisher: ASP - Academic & Scientific Publishers (April 13, 2010)
  • Language: English
  • ISBN-10: 9054876905
  • ISBN-13: 978-9054876908
  • Product Dimensions: 6.2 x 0.6 x 9.5 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #5,830,602 in Books (See Top 100 in Books)

Customer Reviews

5 star
100%
4 star
0%
3 star
0%
2 star
0%
1 star
0%
See the customer review
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
A fantastic book providing insight in Chinese characters, slogans in public space and propaganda in China. A must for anyone researching propaganda or language in China!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Mindmapping China: Language, Discourse and Advertising in China
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Mindmapping China: Language, Discourse and Advertising in China
Pages with Related Products. See and discover other items: business marketing