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Mindmapping China: Language, Discourse and Advertising in China

5.0 out of 5 stars 1 customer review
ISBN-13: 978-9054876908
ISBN-10: 9054876905
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Editorial Reviews


"Jeanne Boden's knowledge, work, and publications are an excellent guidance for managers . . . in this exciting part of the world."  —Alexander Deblond, finance manager, Asia-Pacific Agfa Healthcare Aspac, Shanghai

"Good cooperation starts with understanding each other. Here you have an invaluable, excellent, comprehensive guide. Instead of reading a hundred books, just read this one."  —Xinrong Zhang, professor of chemistry, Tsinghua University

"This is not simply a ‘Doing Business in China 101’ type of practical guide for businessmen, but a concise handbook well integrating business and culture."  —Yining Zhao, MBA, PhD, strategy management, Pfizer Inc.

About the Author

Jeanne Boden is a sinologist with 20 years of business experience in China. Currently she lectures at the University of Antwerp Management School and at the Brussels Institute for Contemporary China Studies. She is the author of The Wall Behind China’s Open Door.

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Product Details

  • Paperback: 228 pages
  • Publisher: ASP - Academic & Scientific Publishers (April 13, 2010)
  • Language: English
  • ISBN-10: 9054876905
  • ISBN-13: 978-9054876908
  • Product Dimensions: 6.2 x 0.6 x 9.5 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #5,830,602 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
A fantastic book providing insight in Chinese characters, slogans in public space and propaganda in China. A must for anyone researching propaganda or language in China!
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