- Paperback: 216 pages
- Publisher: Technology Futures Inc (June 15, 2011)
- Language: English
- ISBN-10: 1884154360
- ISBN-13: 978-1884154362
- Product Dimensions: 6 x 0.5 x 9 inches
- Shipping Weight: 10.6 ounces (View shipping rates and policies)
- Average Customer Review: 25 customer reviews
- Amazon Best Sellers Rank: #2,405,380 in Books (See Top 100 in Books)
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Minitrends: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends: Between Megatrends & Microtrends Lie MINITRENDS, Emerging Business Opportunities in the New Economy Paperback – June 15, 2011
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The Pinnacle Book Achievement Best Business Book Winner
An Eric Hoffer Business Book of the Year Award Winner -- "The ability to capitalize on newly emerging business trends is the premise of this book. There are 'Minitrends' all around us, defined as those that 'promise to become significantly important within the next two to five years.' ...By reading this book, you will learn how to take hold of these opportunities, overcome common obstacles, and ultimately profit from Minitrends." -- The Eric Hoffer Project
ForeWord Reviews' Business Book of the Year Award Finalist -- "Vanston has the ability to discuss minitrends conceptually, as well as describe specifically how the reader can discover and potentially profit from them. The author's enthusiasm for the subject is infectious, and readers looking for new business opportunities are likely to share that enthusiasm. This is a book that should inspire many readers to take action." -- ForeWord Reviews
USA Book News' Entrepreneurship & Small Business Book of the Year Award Finalist
Dan Poytner’s Global eBook Business Book of the Year Award Finalist
"Vanston's company, Technology Futures, has been making predictions about technology and business trends since 1978. Here, he describes how individual entrepreneurs, as well as companies, can find and exploit "Minitrends"--small trends (not yet recognized by the public) that have the potential to grow. In five sections, he describes them and where they can be researched, lists a few he thinks have promise (such as providing facilities for growing numbers of freelance workers), and concludes with methods for developing products and services that exploit these trends. ...This title offers a new take on possible product development and investment avenues..." --Library Journal
"“In MINITRENDS, Technology Futures Inc. chairman John Vanston has distilled insights and techniques developed over a highly successful career in technology forecasting into a 189-page do-it-yourself guide to the early identification of those emerging developments that eventually become the next big things." --The Futurist
"This book spotlights specific "Minitrends" and trains people how to recognize them and take advantage of related job opportunities." --Yahoo News
"MINITRENDS should quickly become a-if not the-standard work for the futurist's search for business opportunities." --Joseph Coates, The Foresight Network's Futurist of the Year
"For the individual who wants to improve their personal finances, this volume proceeds from the process of searching for a Minitrend to developing an exploitation scheme." --Book News (Annotation©2011 Book News Inc. Portland, OR)
From the Author
"The best way for individuals and businesses seeking to start new ventures or keep existing business innovative and competitive is to be constantly on the lookout for emerging trends that are not yet widely recognized. MINITRENDS is designed to help people do just that by providing practical guidance to individuals and organizations of all sizes for extracting business opportunities from emerging trends that have a realistic chance of becoming profitable in the next 2-5 years. By providing a mindset and process for initial idea generation and techniques to analyze and exploit these ideas, I hope this book provides you with the tools to launch your own exciting, profitable 'Minitrend Adventure.'"
Top customer reviews
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Part 1 - The Value of Minitrends: Importance of Minitrends
Part 2 - Uncovering Minitrends: Searching for Minitrends; Where to Search for Minitrends
Part 3 - Some Attractive Minitrends: Minitrends for Individuals; Minitrends for Small and Medium-Size Companies; Minitrends for Large Companies
Part 4 - Prospering from Minitrends: Selecting a Minitrend for Exploitation; Developing a Minitrend Explotation Scheme; Putting the Exploitation Scheme into Action
Part 5 - Becoming a Mintrends Master: Here's the So What!
Index; About the Authors; Letter to Reader
What I found most impressive about the material is that it's not something that's confined to large companies with dedicated departments of "strategic thinkers." The chapter on searching for minitrends is practical and approachable for individuals as well as companies. Ideas such as following the money to see where the government is focusing spending, noticing what influential leaders are talking about, analyzing frustrations, and considering human nature are all things that anyone with time and an internet connection can do on their own. Once you have a few ideas, Part 4 guides you through the process needed to actually do something with the information you've found. While not all ideas you come up with will pan out or pass a more rigorous review, all it really takes is one or two ideas to take you or your business to the next level.
I'd recommend this book to anyone looking to find a niche to call their own when it comes to business opportunities. Once you get into the mindset of looking for these minitrends, these unfulfilled and unaddressed needs, you find that everything you read and listen to starts to take on a whole new meaning.
Obtained From: Author