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It’s time to say goodbye to the ugly black fitness band! Mira makes beautifully designed products to help women lead healthier lives. The Mira smart bracelet and activity tracker captures your activity throughout the day, and fits perfectly with your personal style so that you can wear it anywhere, never worrying about it ruining your look.
Pinch the device to display time and check on your progress throughout the day.
The Mira bracelet has a rechargeable battery and comes with a USB charging stand.
The Mira bracelet syncs with the Mira iOS and Android apps via Bluetooth. In addition to a detailed view of your activity data, you can add nutrition and other information with the app’s journal feature, get inspired by motivational messages, and manually add other activities (like yoga and cycling).
When you need motivation to move, Mira is there with Boosts--quick and easy fitness and wellness tips that will inspire you to move, and hopefully put a smile on your face.
Describe your product in 3 words.
Style. Insight. Empowerment.
Where did you get the inspiration for your product?
As a team of mostly women, we know that juggling family obligations, career goals and creative passions doesn’t leave much time left for personal wellness. We interviewed diverse women from across the country, and regardless of their health and wellness goals, the challenges we face are all the same: finding the time, energy or motivation to take care of ourselves. We get it, and we want to help.
What differentiates your product from similar products out there?
Mira’s design is inspired by beautiful, functional jewlery. With so many technology products designed by teams of men for unisex application, we created a gorgeous smart bracelet to specifically address the daily lives of women. We believe that a tech wearable that truly fits into a woman’s life should not sacrifice style or function. It should be beautiful in its design and smart in the data insights it delivers. We set out to create a piece of smart jewelry that is so stylish women want to wear it everyday. Mira comes in 5 different colors, allowing her versatility in changing the bracelet setting with every outfit change. In other words, no more black rubber fit band! No more compromising your style!
Tell us about the best and most challenging parts of the creation process.
Every woman is different - we are never done asking women what they want in their smart jewelry. Our research has shown that most women are looking for fresh ideas to mix up their daily routines, the content within our app provides specific tips on how you can keep reaching your health and wellness goals. We also really want to change the dialogue around women’s wellness and what it means to be healthy. There are few companies out there celebrating various body shapes and sizes, so we’re trying to disrupt the body negativity mindset and use content to inspire and empower women to feel their best everyday.