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The Mirror Test: Is Your Business Really Breathing? Paperback – Bargain Price, May 16, 2011
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From Publishers Weekly
Hayzlett wants you to sell, sell, sell, and have a good time doing it. The former chief marketing officer for Kodak and guest on Donald Trump's Celebrity Apprentice knows about success and has a lot of colorful stories to prove it. While the first three chapters of this book are devoted to helping you figure out if your company is out of gas, the rest of the book is a more standard collection of business advice and stories. Many of the stories feature Hayzlett as the fall guy-the time he lost his shirt pheasant farming in South Dakota, or the time he thought he had convinced his college's cafeteria to serve kid-friendly food to a group of visiting high school seniors, only to see liver and onions on their trays. He offers rapid-fire advice, some of it dishearteningly obvious or tending toward generalization ("Leaders must be honest with themselves"), but most businesspeople will find at least a few good nuggets here. The Mirror Test is light and motivational enough to get readers pumped.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
About the Author
Up until June 2010, JEFF HAYZLETT served as the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He is currently chairman of the board of directors of the Business Marketing Association (BMA), a member of the board of directors of the Electronic Document Systems Foundation (EDSF), a member of the advisory board of the CMO Council and serves as chairman of SMEI's Foundation for Marketing Education. He is also a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame.
JIM EBER is a veteran business management writer who has worked for various publishing houses, including Workman.
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In addition, Jeffrey helps business leaders get honest. The biggest challenge is business isn't the competition or products, its the lack of honesty within leaders. Jeff puts the mirror in your face so you can realistically see where you are and what you can do about creating success.
I heartily recommend this book to anyone interested in business success.
My favorite section was the section on the 118 (pages 16-17) Where the author tells the reader that we have 118 seconds to pitch our business / idea to a prospect. Very true. 118 seconds may even be too long sometimes with some prospects.
Just a great read cover to cover. Enjoyed every section. Would recommend this book to anyone in business on their own or that are in sales.