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Misbehaving: The Making of Behavioral Economics Paperback – June 14, 2016

4.6 out of 5 stars 2,337 ratings

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Popular Highlights in this book

Editorial Reviews

Review

"A sly and somewhat subversive history of [the economics] profession . . . engrossing and highly relevant."
Jonathan A. Knee, New York Times

"Highly enjoyable . . . dense with fascinating examples. . . . It is long past time to replace Econs with Humans, both in theory and in the practice of prediction."
Carol Tavris, Wall Street Journal

"A dryly humorous history of the revolution [Thaler] helped ignite, as well as a useful (if sometimes challenging) primer on its key concepts."
Julia M. Klein, Chicago Tribune

"[A] masterful, readable account of behavioral economics. Very well done."
David Wessel, Pulitzer Prize-winning journalist, author of Red Ink and Ben Bernanke’s War on the Great Panic

"Bound to become a classic. Now established as one of the great figures in the history of economic thought, Thaler has no predecessors. A rebel with a cause . . .[w]here he wins Olympic gold is in keen observation; his greatest insights come from actually looking."
Cass Sunstein, New Rambler

"Entertaining…. An excellent read on the shortcomings of classical economic and finance theory."
Ronald L. Moy, CFA Institute

"The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful book."
Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow

"The story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I’d pick Richard Thaler."
Malcolm Gladwell

"Richard Thaler has been at the center of the most important revolution to happen in economics in the last thirty years. In this captivating book, he lays out the evidence for behavioral economics and explains why there was so much resistance to it. Read
Misbehaving. There is no better guide to this new and exciting economics."
Robert J. Shiller, winner of the Nobel Prize in Economics and author of Finance and the Good Society

About the Author

Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner’s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.
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Product details

  • Publisher ‏ : ‎ W. W. Norton & Company; Reprint edition (June 14, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 039335279X
  • ISBN-13 ‏ : ‎ 978-0393352795
  • Item Weight ‏ : ‎ 3.53 ounces
  • Dimensions ‏ : ‎ 5.5 x 1.1 x 8.3 inches
  • Customer Reviews:
    4.6 out of 5 stars 2,337 ratings

About the author

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Richard H. Thaler is the Charles R. Walgreen Distinguished Service Professor of Economics and Behavioral Science at the University of Chicago's Graduate School of Business where he director of the Center for Decision Research. He is also a Research Associate at the National Bureau of Economic Research where he co-directs the behavioral economics project. Professor Thaler's research lies in the gap between psychology and economics. He is considered a pioneer in the fields of behavioral economics and finance. He is the author of numerous articles and the books Misbehaving: The Making of Behavioral Economics; Nudge: Improving Decisions about Health, Wealth and Happiness (with Cass Sunstein), The Winner's Curse, and Quasi Rational Economics and was the editor of the collections: Advances in Behavioral Finance, Volumes 1 and 2. He also wrote a series of articles in the Journal of Economics Perspectives called: "Anomalies". He is one of the rotating team of economists who write the Economic View column in the Sunday New York Times.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,337 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on February 21, 2018
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Reviewed in the United States 🇺🇸 on July 22, 2015
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B.Sudhakar Shenoy
5.0 out of 5 stars When laziness pays
Reviewed in India 🇮🇳 on April 19, 2018
81 people found this helpful
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Steve @ Aberdeen
5.0 out of 5 stars Not my field - or so I thought!
Reviewed in the United Kingdom 🇬🇧 on January 17, 2018
16 people found this helpful
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T. C. Hole
3.0 out of 5 stars Everything Thaler writes is interesting, and this is too...but
Reviewed in the United Kingdom 🇬🇧 on June 23, 2017
23 people found this helpful
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Luc REYNAERT
5.0 out of 5 stars Econs v. Humans
Reviewed in the United Kingdom 🇬🇧 on January 18, 2018
3 people found this helpful
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Just sam
3.0 out of 5 stars A standard meander through the field
Reviewed in the United Kingdom 🇬🇧 on November 26, 2018
7 people found this helpful
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