Mission Enduracool Towel, Red
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- Proprietary Fabric Technology Instantly Activates When Wet
- Lightweight, Chemical-Free
- Engineered For All Sports; For use during competition to cool down. Use on neck, head or other hot zones. Wearable Ultra Violet Protection Factor 45 provides sun protection when covering the skin
- Reusable, Breathable, Unbeatable
- Lightweight, chemical-free fabric feels comfortable against the skin. Reusable andmachine washable with detergent
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The Mission Enduracool towel is made from a proprietary performance fabric that instantly cools when wet with water or sweat, wrung out and snapped in the air to activate the sustained cooling properties.
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What I find most interesting (and possibly even deceptive) is the "proprietary fabric technology" mentioned in the product description and on the packaging. When I took the towel out of the package, I almost immediately noticed there was a sticker over the contents tag that is sewn to the towel. The original tag that is sewn to the towel states that the towel is made of 60% polyester, 15% nylon, and 25% "cooling material". The sticker that was placed over the tag says it's actually made of 80% polyester and 20% nylon. So it's basically just a very thin towel. What happened to the "cooling material"? I'm guessing one of the following may have happened:
1. They changed the product, removing the "cooling material", and had a lot of tags left over. If this is true, why would you remove the part that actually made it a cooling towel? OR
2. Perhaps they make another towel that still has the "cooling material", and they put the wrong tag on this model. If this is true and they do have another towel that actually does cool, they should stop selling this one because it basically did not cool me off at all. OR
3. Maybe there was never any "cooling material", they got caught misleading consumers with the original label, and were forced to correct it. I have no idea if this is true or not. It's just one of several possibly theories. If they didn't change the towel and this is the original design, it could explain the label change.
In my opinion, if you buy this towel you are wasting your money. That is, unless you want a towel that doesn't feel nearly as cool as other towels for around the same price.
We tried them for the first time on a hot humid day at the golf course. Very disappointing and we got dangerously hot because we thought these would work.
I usually don't fall for scam products like this one, but they got me this time.