Silicon Valley is recognized globally as a hotbed of innovation, leadership, and entrepreneurship. It's the birthplace of world-famous companies like Apple, Google, and Facebook and home to a few legends such as NASA at the Ames Research Center. Our 16 authors have created a book 16 high-impact chapters that can give you and your business the Silicon Valley advantage and success.

Why is Silicon Valley such an entrepreneurial place? A major contributor to the phenomenon is our diversity—half of us don't speak English at home. But our diversity goes far beyond ethnicity. A wide variety of perspectives, leadership & thinking styles, management, and work approaches also contribute to the success & growth mindset of Silicon Valley, creating breakthroughs that have disrupted international business models (Airbnb and Uber) and even shifted our perception of the future of meat (the "Impossible Burger"). This book is a practical guide for those who want to invest in their personal growth & learn how to better manage their business.

We're also one of the most educated regions in the United States—nearly half of us graduated from college, and about a fifth have earned graduate degrees. Businesses here are filled with smart, well-educated, successful men & women. But like all organizations made up of people, we are subject to the same pitfalls that threaten businesses everywhere in the world.

Many businesses that were successful 100 years ago no longer exist. Trapped by their own success, they gradually learned to reduce risk and avoid failure at all costs and consequently squelched or killed their personal development, innovation, and creativity. This made them vulnerable to new situations, competition from new or more aggressive businesses with less to lose & difficult conversations. Are your greatest contributions and successes behind you or ahead of you? Even brilliant people can underperform at work—or fail—for entirely predictable (and avoidable!) reasons. This book showcases the crucial conversations that effective people and effective leadership have in order to achieve growth success.

Similar hazards face successful executives, professionals, and leaders of every kind. One danger of success is the increased difficulty of recognizing and adjusting to shifts in the business work environment. No one knows this better than the former leaders of Nokia and Kodak, two once-great international businesses that ignored crucial conversations & the timeless wisdom that a peak always conceals a treacherous valley.

It can be hard to see new possibilities that will allow future success, especially when it requires letting go of previously effective strategies that served you well & having difficult conversations. This is where the outside perspective of a consultant can be particularly useful. Our 16 authors offer you a competitive advantage in the business world and an alternative to that treacherous valley.

The Internet is a free world. Anyone can post just about anything online. Some posts are true; some are false but can seem true. If you want people to believe something or convince them of its validity, all you have to do is post numerous contents maintaining the same message.

Discerning which ones are authentic and which ones are not can be pretty tough. This leads netizens to be wary. As someone who is trying to establish their brand or name, how do you convince people, especially the millennials, that you are authentic?

The AHAbook, Millennial Thought Leaders Are Authentic, shows you how you can work on your authenticity and show people that unlike others out there, you are real.

There are many things you can do within your company that can promote your brand's authenticity. Being authentic has to start from the inside so it comes out naturally. The most effective way to promote your brand is not to be aggressive in selling, but to earn people's trust. When they trust you, they'll want to promote your products.

Millennial Thought Leaders Are Authentic is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHAmessages. Increase your online influence by picking up AHAthat and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+.

• That button that would make finding and sharing content on social media easy.


• That button that would make writing your book easy.

• What are the makings of a good cause marketing company?


• Am I cut out for this? Do I have a clear picture of my goal?


• Do I have a specific goal in mind?


• Is my company in line with the cause I have in mind?

Building and Understanding Company Culture and Transition is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHAmessages. Increase your influence by picking up the Aha Amplifier to easily share quotes on Twitter, Facebook, LinkedIn, and Google+.

Over the years, email marketing has evolved along with the development of technology, business and the world. Email marketing of the old is dead and we are now in the age when email marketing has become a channel for supporting engagement and conversation among human beings.

How should today's marketers look at email? Email marketing is a way to nurture people and relationships. There should be continuous relevant communication with viable, potential customers, regardless of the time to buy. Email is all about support a dialogue and not about selling products. Move away from the "how do I get this person to buy" mindset and stay focused on helping a person find a solution to their problems. With email marketing, you can send the right message at the right time to the person you want to reach.

Thought leaders Brian Carroll @BrianJCarroll, Kneko Burney @KnekoBurney, Linda West @misslindawest, Liz Miller @LizKMiller, and Rachel Rosin @RachelRosin, echo each other in saying that business success happens when you use email marketing in the way it should be used. Email marketing is effective in drawing successful customer engagement that lead to higher conversion rates. It is like music that people want to listen to.

Is email marketing dead? The verdict is in this AhaBook and the answer is a resounding NO!

Read on to know to learn techniques and strategies for using email to build your business success. Learn about testing, segmentation, click-through rates, conversion rates and more!

140 Reasons Email Marketing is Not Dead is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier to easily share quotes on Twitter, Facebook, LinkedIn, and Google+.