- Paperback: 248 pages
- Publisher: Routledge; 1 edition (August 1, 2003)
- Language: English
- ISBN-10: 0805842578
- ISBN-13: 978-0805842579
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 11.8 ounces (View shipping rates and policies)
- Average Customer Review: 1 customer review
- Amazon Best Sellers Rank: #1,355,074 in Books (See Top 100 in Books)
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Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism 1st Edition
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There is a great deal of excellent information including an appendix containing eight ethical codes or statements of principles from various groups of journalists, public relations, and advertising professionals. There are the wonderful and readable case studies covering episodes of questionable ethics.
—Communication Research Trends
Bivins has done a remarkably thorough job of incorporating his favorite philosophers and their theories, as well as carefully honed discussions of matters that are often passed over in other books....it is easy to see why Mixed Media is likely to become a book to dip into whenever one needs to consider a possibly ethical dilemma. It may not give 'the' answer-but it certainly will help the professional or student reader-to-come to an answer that can be lived with.
A strength of the book is also its skillful blending of ethical theories with traditional theories of the press and FirstAmendment considerations. The book's treatment of ethical theory is its great strength.