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The Mobile Commerce Revolution: Business Success in a Wireless World (Que Biz-Tech) Paperback – October 11, 2014
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About the Author
Tim Hayden is Principal Strategist at TTH Strategy, a business strategy consultancy that assists brands and agencies lower operations costs and drive more revenues. Prior to TTH Strategy, he as SVP of Mobile Strategy for Edelman Digital's North American operations. Tim was co-founder and CMO at 44Doors, which developed a mobile marketing platform and mobile marketing services for brands such as Coca-Cola, AT&T, Reebok, Jackson Family Wines and Bank of America. He was a founder and partner in other startups including NION Interactive and GamePlan, an experiential agency that produced innovative campaigns for brands including AMD, Bacardi USA, Dell, Humana and IBM using the integrated "Live+Mobile+Online" methodology that Tim coined in 2007.
Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America's longest running research series on digital media consumption. He is a graduate of Tufts University in Medford, Massachusetts, and holds an MBA from the Bryan School of Business and Economics at the University of North Carolina.
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Top Customer Reviews
The world is only going to become more mobile.... so pick this one up and make sure that you and your company are ready.
There's a ton of research behind this book, a welcome change from many of the opinion and conjecture works out there. It also goes deep into topics like attribution, integration, privacy and the differences in developed nations vs. emerging economies.
The idea of "Little" Data was also thought provoking - contrary to all the enterprise software tool salesmen riding the "big data" wave, at the heart of mobile is the wealth of data from the individual. Right down to their commute, passing a coffee shop, doing searches for products to buy later, we see that this revolution is as much about human behavior and how our lives have changed in the past 5 years where we've gone from phones to computers that never leave our side.
NB: I was given a review copy, which is why this review does not show up as a verified purchase.