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Jeanne Hopkins
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Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Hardcover – January 11, 2012

by Jeanne Hopkins (Author), Jamie Turner (Author)
4.4 4.4 out of 5 stars 46 ratings
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  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    Wiley
  4. Publication date
    January 11, 2012
  5. Dimensions
    6.3 x 0.92 x 9.3 inches
  6. ISBN-10
    1118167783
  7. ISBN-13
    978-1118167786
  8. See all details
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The Amazon Book Review
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From the Authors: 10 Mobile Facts Every Marketer Must Know
Co-Author Jeanne Hopkins
1. There are 4.0 billion mobile phone owners on the planet. (from 60 Second Marketer)

2. Brands using SMS and MMS can reach nearly 95% of mobile phone subscribers on both smartphones and non-smartphones alike. (from Mobile Marketer)

3. 90% of text messages are read within 3 minutes of being delivered. (from Luxury Dialy)

4. 79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result. (from Search Engine Land)

5. Mobile coupons receive 10 times higher redemption rates than print coupons. (from Mobile Commerce Daily)

6. Mobile ads perform 4 to 5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent. (from InsightExpress)
Co-Author Jamie Turner
7. 70% of mobile searches lead to action within one hour. It takes one month for the same percentage of desktop users to take action. (from Mobile Marketer

8. 16.7 million mobile subscribers, including 76% of the smartphone owners, used location-based check-in. (from comScore)

9. Android accounted for the largest share of location-based services users, with about 37% checking-in, while 34% of users checked in from an iPhone. (from comScore)

10. Additional marketing-based activities are even more popular, including receiving special offers by text message (54%) or scanning a QR code (58%). (from marketingcharts.com)

From the Inside Flap

GET YOUR BUSINESS TO GO MOBILE

According to the Mobile Marketing Association, more people in the world own a mobile device than own a toothbrush. Morgan Stanley reports that the adoption of the iPhone happened at a rate 11 times faster than the adoption of AOL. And after 2013, the number one way people will access the Internet is via their smartphones.

Given all that, it's not surprising that corporations around the globe are embracing mobile marketing as a new and revolutionary tool that can help them connect with customers. Go Mobile will prepare you to set up, launch, and run a mobile marketing campaign that generates a positive ROI. Learn how to use QR codes, SMS, mobile apps, mobile websites, and other tools to help you get more customers, generate more referrals, and grow your revenues faster than ever before.

"A thorough introduction to the next frontier for permission marketing: mobile."
—SETH GODIN, author of We Are All Weird and Permission Marketing

"Mobile marketing is a huge challenge for companies to consider. Learn all you can through books like this, and through diving in yourself."
—CHRIS BROGAN, President of Human Business Works and coauthor of Trust Agents

"Go Mobile is your must-read road map to the widely traveled road of mobile users. If you want to excel past a basic understanding of mobile marketing and truly connect with on-the-go consumers, study this book!"
—MICHAEL STELZNER, founder of Social Media Examiner and author of Launch

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (January 11, 2012)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1118167783
  • ISBN-13 ‏ : ‎ 978-1118167786
  • Item Weight ‏ : ‎ 1.01 pounds
  • Dimensions ‏ : ‎ 6.3 x 0.92 x 9.3 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 46 ratings

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About the authors

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  1. Jamie Turner

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    Full content visible, double tap to read brief content.

    Jamie Turner is an internationally recognized author, professor, and speaker who was recognized as a top 10 speaker by CarreerAddict (along with Ariana Huffington, Daymond John, and Gary Vaynerchuk). His client list has included The Coca-Cola Company, AT&T, Microsoft, Verizon, SAP, T-Mobile, and Holiday Inn.

    You may have seen Jamie in Forbes, Inc., Entrepreneur, Business Insider or the Wall Street Journal. He’s also a regular guest on CNN and HLN where he contributes segments on marketing, persuasion, and leadership.

    He teaches at Emory University and the University of Texas and has been profiled in one of the world’s best-selling textbooks. Jamie is the co-author of several essential business books including How to Make Money with Social Media; Go Mobile; and An Audience of One.

    He is the founder of 60SecondMarketer.com and has a new YouTube series called IN:60 which is available on YouTube and was designated as one of 8 “Top Business YouTube Channels” in the nation by Wishpond.com.

    He is also the co-founder of A School Bell Rings, a non-profit that improves access to education for impoverished children around the globe. If you’d like to find out more about having Jamie consult or speak with your organization, click through to JamieTurner.Live. 

    See more on the author's page

  2. Jeanne Hopkins

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    Full content visible, double tap to read brief content.

    As VP of Marketing for HubSpot, Jeanne works with an awesome team of inbound marketers to generate 45,000+ new leads each month via organic and paid demand gen programs. Jeanne holds an accounting degree from Western New England College (love those spreadsheets!) and an International MBA from Sawyer School of Management @ Boston's Suffolk University. She is accredited by a bunch of marketing associations (just because she likes to take tests) and has won numerous marketing awards over the years. Most recently, Jeanne was named one of the 2011 Top 20 Women to Watch in Sales Lead Management.

    See more on the author's page
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Customer reviews

4.4 out of 5 stars
4.4 out of 5
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Top reviews from the United States

ClubLevel
5.0 out of 5 stars By 2013, the Primary Way People Will Access the Internet
Reviewed in the United States on May 15, 2012
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John Possumato
5.0 out of 5 stars Best Book I've Read Yet on Moible Marketing!
Reviewed in the United States on April 10, 2012
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Sarah Godsave
5.0 out of 5 stars Written by Marketing Professionals excellent resource for mobile marketing.
Reviewed in the United States on October 23, 2016
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David Deering
5.0 out of 5 stars Great Book With Great Content on Mobile Marketing
Reviewed in the United States on January 31, 2012
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Bob Sanero
5.0 out of 5 stars Go Mobile is the way to go
Reviewed in the United States on February 13, 2012
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Chad Thiele
5.0 out of 5 stars Mobile marketing is the future... and the future is now.
Reviewed in the United States on April 10, 2012
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Brett W Marvel
5.0 out of 5 stars Great Mobile Info for Marketers At Any Level
Reviewed in the United States on January 16, 2012
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Tingting
4.0 out of 5 stars Honestly haven't read it
Reviewed in the United States on September 9, 2013
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Dodabb
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on March 28, 2012
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Mr Muss
4.0 out of 5 stars Go Mobile
Reviewed in the United Kingdom on June 27, 2012
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Wietske Hooghiemster
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on October 28, 2014
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Ignatius
2.0 out of 5 stars Ugly blather
Reviewed in Germany on July 1, 2012
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faruk barber
5.0 out of 5 stars Excellent
Reviewed in the United Kingdom on May 7, 2013
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