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Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Hardcover – January 11, 2012

4.7 out of 5 stars 29 customer reviews

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Editorial Reviews

Amazon.com Review





From the Authors: 10 Mobile Facts Every Marketer Must Know
Co-Author Jeanne Hopkins

1. There are 4.0 billion mobile phone owners on the planet. (from 60 Second Marketer)

2. Brands using SMS and MMS can reach nearly 95% of mobile phone subscribers on both smartphones and non-smartphones alike. (from Mobile Marketer)

3. 90% of text messages are read within 3 minutes of being delivered. (from Luxury Dialy)

4. 79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result. (from Search Engine Land)

5. Mobile coupons receive 10 times higher redemption rates than print coupons. (from Mobile Commerce Daily)

6. Mobile ads perform 4 to 5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent. (from InsightExpress)
Co-Author Jamie Turner

7. 70% of mobile searches lead to action within one hour. It takes one month for the same percentage of desktop users to take action. (from Mobile Marketer

8. 16.7 million mobile subscribers, including 76% of the smartphone owners, used location-based check-in. (from comScore)

9. Android accounted for the largest share of location-based services users, with about 37% checking-in, while 34% of users checked in from an iPhone. (from comScore)

10. Additional marketing-based activities are even more popular, including receiving special offers by text message (54%) or scanning a QR code (58%). (from marketingcharts.com)


From the Back Cover

Get your business to Go Mobile

According to the Mobile Marketing Association, more people in the world own a mobile device than own a toothbrush. Morgan Stanley reports that the adoption of the iPhone happened at a rate 11 times faster than the adoption of AOL. And after 2013, the number one way people will access the Internet is via their smartphones.

Given all that, it's not surprising that corporations around the globe are embracing mobile marketing as a new and revolutionary tool that can help them connect with customers. Go Mobile will prepare you to set up, launch, and run a mobile marketing campaign that generates a positive ROI. Learn how to use QR codes, SMS, mobile apps, mobile websites, and other tools to help you get more customers, generate more referrals,and grow your revenues faster than ever before.

"A thorough introduction to the next frontier for permission marketing: mobile."
Seth Godin, author of We Are All Weird and Permission Marketing

"Mobile marketing is a huge challenge for companies to consider. Learn all you can through books like this, and through diving in yourself."
Chris Brogan, President of Human Business Works andcoauthor of Trust Agents

"Go Mobile is your must-read road map to the widely traveled road of mobile users. If you want to excel past a basic understanding of mobile marketing and truly connect with on-the-go consumers, study this book!"
Michael Stelzner, founder of Social Media Examiner and author of Launch

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Read excerpts (PDF) from five top social media and marketing books to kick start your marketing and PR strategy: The New Rules of Marketing & PR, Content Rules, Inbound Marketing, UnMarketing, and The End of Business as Usual.

Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (January 11, 2012)
  • Language: English
  • ISBN-10: 1118167783
  • ISBN-13: 978-1118167786
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 14.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #822,736 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover
Jeanne Hopkins has been at the cutting edge of internet and inbound marketing for eight years. She has a great way of explaining complex technology in a way normal people can understand it. With more and more searching going on from mobile devices, this is a great book about how you can maximize your visibility, traffic, leads and customers to grow your business. It's easy to read (her style) and essential unless you want to cut yourself off from a third of the folks who are looking to find you. Drop the $16 and save yourself a bundle. This book is highly recommended and gets a five star rating. Go, Jeanne and Jamie, Go
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Format: Hardcover
The Mobile age is here and marketing, as we know it, is about to change. Correction, it has already changed. As a professional marketer and a responsible steward of my client's digital presence, I'm always on the look out for timely insight concerning the future landscape of communication. Go Mobile provides just that. It is thoroughly researched, smartly packaged and most importantly actionable. So don't wait, get Go Mobile and get going!
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Format: Hardcover
The statistics around mobile device usage are staggering. It is clear that mobile is the next big marketing frontier. Go Mobile does a great job of balancing introducing mobile marketing concepts while providing actionable and tactical advice for readers to execute against in their own business. If you are working on developing a mobile marketing strategy and are wondering how apps, QR codes, mobile ads and other tactics fit in, then this is the book for you.
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Format: Hardcover Verified Purchase
Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business [Hardcover] by Jeanne Hopkins (Author) and Jamie Turner (Author).

Reading the following comment in Jeanne Hopkins' (VP Marketing, HubSpot) and Jamie Turner's (Founder, CCO, 60-Second Marketer) new book, "Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business" may inspire you to grab a copy and begin reading: "Gartner predicts that by 2013, the primary way people will access the Internet will be via their mobile browsers." As 2013 is at hand, if you'd like this enormous audience to access your business, too, then this book is for you.

If you are looking beyond just getting a better grasp of the mobile landscape, and are ready to take action by implementing at least a few of this book's mobile marketing strategies (outlined in a step-by-step manner), then grab a copy of this book and start reading.

"Go Mobile" is organized in the following four segments:
(1) Part 1 covers the mobile landscape and discusses some of the best practices used in various mobile marketing case studies ("The Mobile Marketing Landscape" - 6 Chapters)
(2) Part 2 outlines how to set up your business for success in mobile media ("Setting Yourself Up for Success" - 3 Chapters).
Read more ›
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Format: Hardcover Verified Purchase
I would recommend this book to marketers and entrepreneurs, particularly those who work for businesses that advertise online. (And, that should be almost every business.) As the authors of the book point out, "Your web-based marketing channel could very quickly transform into just mobile marketing."

This book explains some of the differences between PC-based online marketing and mobile marketing. In the process, it provides insights that can help give a business the edge over its competition.
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Format: Kindle Edition
Since there is an increase in smartphone users, totaling to about half of the United States mobile customers, the need for businesses to better market themselves is rapidly becoming a necessity. In Go Mobile, Hopkins and Turner cover the basic reasons why and how businesses should pursue a mobile marketing strategy. The book's style and content is very helpful, with links and cited data attached at the end of each chapter, in case you are not convinced while reading. The chapters are split into 4 clearly explained concepts, each easily understandable to the average reader. The first part illustrates many examples of businesses that have successfully used mobile marketing to their advantage. Students reading this book can relate when it speaks highly of using social media to reach potential customers. If you have no idea of what marketing entails, the first chapters covers different types of tactics, and common mistakes made in in each. Those who are interested so far in this book will be overwhelmed with excitement when the second part goes deeper into mobile marketing campaigns. It explains how important it is to understand different operating systems. The third part of Go Mobile is the headliner of the show in my opinion. It states that companies that do not create separate websites for phones can lose potential customers. This part is designed to help make successful mobile sites, ads, and even apps. The fourth and final part sums everything up and explains how to capitalize a mobile marketing strategy via e-commerce and B2B businesses, and to increase ROI. This book is perfect for the average reader because it is an easy-to-read and enjoyable source. Students who are fond of digital marketing will find this book useful when pursuing their future careers. Marketing professionals will also agree that this is a credible source for mobile marketing, due to its extensive research and its two highly qualified authors.
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