Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Buy Used
$0.38
+ $3.99 shipping
Used: Like New | Details
Condition: Used: Like New
Comment: Excellent condition with minimal visible wear. Biggest little used bookstore in the world.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Mobile Marketing: Fundamentals and Strategy Hardcover – 2010

4.5 out of 5 stars 2 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Hardcover
"Please retry"
$10.81 $0.38

Security
ITPro.TV Video Training
Take advantage of IT courses online anywhere, anytime with ITPro.TV. Learn more.
click to open popover
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Hardcover: 176 pages
  • Publisher: McGraw-Hill 2010-12-20; 1 edition (2010)
  • Language: English
  • ISBN-10: 0071743022
  • ISBN-13: 978-0071743020
  • Product Dimensions: 5.8 x 0.7 x 8.7 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #6,361,077 in Books (See Top 100 in Books)

Customer Reviews

5 star
50%
4 star
50%
3 star
0%
2 star
0%
1 star
0%
See both customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Hardcover
>>>..."Mobile Marketing:" is a Easy-To-Read,Knowledge Rich & Well Structured SourceGuide that provides an overall Picture, Rules & Lessons of the Ever Emerging & Expanding GSM / Mobile Marketing Reality & Phenomenon, drawn from the experiences of one of the most successful Global / GSM TeleCom companies, in order to act as a Handbook for Starters in the Mobile Marketing Business and is filled with Numerous Need-To-Knows, etc.!!!
>>>..."Mobile Marketing:" developed with & by a well-qualified team of Learned Professionals, includes Case Studies,References & other Related Sources, WebSites, etc!
In addition,"Mobile Marketing:" contains Four Knowledge Rich Sections...Section One / Defining Mobile Marketing...Section Two / Unique Value Propositions...Section Three / A Consumer-Centric Model for Mobile Marketing & Section Four / The Future of Mobile Marketing with Concluding Remarks!
>>>..."Mobile Marketing:" is MustRead & Use SourceGuide for those that are Going Forward or are looking at a GSM Design / Implementation & Usage Today!Mobile Marketing: Fundamentals and Strategy!!...Success to You & Your Team!!!...Team Work Makes The Dream Work!!!...Carpe Diem / Seize The Day!!!...Michael!
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
Today's mobile phones are computers that enable consumers to send text messages, access the Internet, shop online, participate in social networks and more. This well-written manual provides an excellent introduction to mobile marketing and shows companies how to connect instantly with customers in a personal, meaningful way. Although such marketing is relatively new in the US, many European companies rely on it to interact directly with customers, improve brand recognition and increase sales. Turkish professors Kaan Varnali, Aysegul Toker, and Cengiz Yilmaz explain mobile phones' marketing capabilities clearly and simply. getAbstract recommends this timely guide to marketing managers, who should read it now before the next leap in technology renders it obsolete.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse