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The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns Paperback – January 3, 2012
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About the Author
Top Customer Reviews
She provides great information on how to determine if your target demographic aligns well with the mobile crowd and whether or not it is worth pursuing. She provides great demographic hints related to both culture and age that I wasn't aware of.
Also, she effectively presents all the different players that need to come into play for a successful mobile marketing campaign - like short code providers, aggregators, text message companies and more. You can't just start a mobile campaign without having your ducks in a row, and Kim tells you what you need to consider before starting. Although I have created mobile websites in the past, I hadn't considered all of these factors when it came to effectively marketing a mobile website.
The only reason I'm giving this boof 4 stars instead of 5 is because I thought it was a bit light on content in some areas - especially related to mobile search. Since this is the area that most interests me I would have liked more insight about pay-per-call, click-to-call, and examples of campaigns that actually had success. I would have liked to have seen screenshots of AdWords for setting up a mobile campaign and how ads look on a mobile browser. I would have liked to have seen the Google mobile search interface - and I am curious why Google mobile search defaults to web results instead of mobile (at least for me). But I do realize that I'm being a bit nitpicky and that in order to do all of this for each content area would have resulted in a 2000 page book.Read more ›
I thought the author did a good job with the organization of this handbook as she divided it into two parts. In Part 1, the author begins with an introduction to mobile marketing, then provides a guide that helps with the design of an actual strategy. In this section, I felt that the author did a good job emphasizing the fact that mobile marketing strategies are going to vary heavily depending on what type of business someone is running, as well as the personal preferences of the owner. At the end of Part 1, the author shifts her focus to the implementation of the actual strategy itself, providing what you need to know to start and who to contact for what you’ll need. Part 2 focuses more on sustaining the strategy once it is in place, as well as increasing its effectiveness over time.Read more ›
I. Mobile marketing strategy & implementation (1-6)
II. Mobile marketing toolbox: Tactics, campaign ideas, & resources (7-13)
-1. Foreward, by Laura Marriott
1. The basics & the big picture
2. 5 steps to creating a dynamic mobile marketing campaign
3. Legal issues & implications of mobile marketing
4. Launching your campaign
5. Marketing your mobile campaign
6. Tracking your results
8. Text message campaigns
9. Creating a mobile Web presence
10. Mobile Web promotion strategies
11. Social networking & mobile campaigns
12. Proximity marketing
13. More mobile methods
14. Moving ahead in mobile
A. Putting mobile into context
When I finished reading the book I felt as though a mobile campaign is kind of like an email campaign coupled with an ezine or online newsletter. If you create an ebook that people want a copy of, then you can give it away in exchange for an email address and the right to send some emails to that email address in the form of an ezine. In the same way for a mobile campaign, you can create an ebook that people want a copy of, then you can give it away in exchange for a telephone number or email address to be used for voice and text messages received by a mobile device.
I must say the author was quite thorough in putting this book together. Just look at the chapter titles and the sequence in which they are presented.Read more ›
Most Recent Customer Reviews
It was copyrighted in 2013 but it has relevant information in it.Published 1 month ago by JJT Budde
Kim Dushinski's book, The Moblie Marketing Handbook, helps navigate the Mobile Market! You have to look inside to find out about the fish!Published on March 12, 2013 by Susan P. Gallagher
Kim really knows her stuff. Purchased the book before I took her boot camp course. Very informative and detailed. Read morePublished on October 23, 2012 by Bill W
Good book. Worth the read and worth the investment. I'm sure I will be using it as a resource reference.Published on December 21, 2011 by david bame Jr.
Mobile isn't necessarily a required consideration for every web site or marketing message, yet it's obviously becoming more and more important with every passing day. Read morePublished on January 14, 2011 by Alan Bleiweiss
Great book for those who want to get started in the Mobile Marketing
arena... I refer back to it always before going to consult with a client. Read more
This book is just recounting the basic concept about Mobile-Marketing. Most information is just common knowledge about social Media. Read morePublished on November 18, 2009 by .