- Paperback: 178 pages
- Publisher: lulu.com (October 19, 2010)
- Language: English
- ISBN-10: 0557667771
- ISBN-13: 978-0557667772
- Product Dimensions: 7.4 x 0.4 x 9.7 inches
- Shipping Weight: 14.9 ounces
- Average Customer Review: 5 customer reviews
- Amazon Best Sellers Rank: #8,015,496 in Books (See Top 100 in Books)
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The Mobile Revolution Paperback – October 19, 2010
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Top customer reviews
Most of the information/ideas in the book is superficial. Who is the target audience? I can't imagine who might be interested in this level of depth, but that might just be me.
Personally I did not get anything out of it. Well, its thin and cheap (kindle version), still wasted my time :-(
change the world of marketing and advertising in the new millennium. In
particular, the 'Matrix of Mobile Solutions,' which breaks down the thirty
different types of mobile marketing tools available, should be required
reading for marketing and advertising execs no matter what industry they are
in. It is certainly applicable to my industry, entertainment marketing.