I’ve been trying to understand the mash-up of digital devices—smart phones, tablets and e-readers—and how they impact the future of book publishing. I heard the author interviewed and decided to buy this book.
What I liked best:
A set of more than 30 graphics summarizing both historical and current trends for mobile technologies, reading in general (going strong) and the global market for English language books. The data on the size of the non-native speaker, English-language market describes a valuable opportunity for ebook sales outside the U.S.
But more than that, it offers short case studies.It shows how a famous publisher like Taschen is adapting their content to the mobile world. And also how new mobile-first platforms like Wattpad are changing writing and reading
There are linked lists of possible production partners who can help bring you up to speed about how to think mobile, right from the start rather than as an add-on to your publishing program.
Both the writing and the structure of this guide are clear and clean and uncluttered with the jargon and buzz words that swamp so much writing about the digital world. For anyone on the editorial or marketing side of a publishing company this book tells you what you need to know about mobile.
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Bob McArthur
Everything you want to know is here!
Reviewed in Canada on February 15, 2015