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Mobile Strategies for Digital Publishing: A Practical Guide to the Evolving Landscape Paperback – February 10, 2015
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About the Author
Thad McIlroy is an electronic publishing analyst and author, and founder of the website www.TheFutureofPublishing.com, the most comprehensive source of information on where all forms of publishing are headed. A well-established expert in the technology and marketing issues surrounding electronic publishing and the Internet, he has authored a dozen books and over 250 articles on these subjects. McIlroy served also for five years as Program Director for Seybold Seminars.
Top customer reviews
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What I liked best:
A set of more than 30 graphics summarizing both historical and current trends for mobile technologies, reading in general (going strong) and the global market for English language books. The data on the size of the non-native speaker, English-language market describes a valuable opportunity for ebook sales outside the U.S.
But more than that, it offers short case studies.It shows how a famous publisher like Taschen is adapting their content to the mobile world. And also how new mobile-first platforms like Wattpad are changing writing and reading
There are linked lists of possible production partners who can help bring you up to speed about how to think mobile, right from the start rather than as an add-on to your publishing program.
Both the writing and the structure of this guide are clear and clean and uncluttered with the jargon and buzz words that swamp so much writing about the digital world. For anyone on the editorial or marketing side of a publishing company this book tells you what you need to know about mobile.
McIlroy presents the challenges and opportunities of this field from both business and technological perspectives. Anyone interested in e-books (or their 'enhanced' cousins) will find his analysis enlightening. In particular, his discussions of hardware trends (PC vs. smartphone vs. tablet vs. phablet) and app capabilities brought my understanding into focus.
Above all, this report is well-researched, and the author's conclusions are grounded. McIlroy's grasp of global demographic trends and his ability to make sense of them are worth the purchase price alone.