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Mobilize: Strategies for Success from the Frontlines of the App Revolution Paperback – January 11, 2011
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Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
About the Author
Specializing in developing customer acquisition strategies, brand positioning, and leveraging public relations as marketing, Rana June Sobhany, applies her unique style and methodology of integrated marketing communications to promote companies and ideas across political, nonprofit, entertainment, advertising, and social channels in the mobile space.
As a co-founder of Medialets, the largest in-application analytics and advertising platform, Rana has been deeply involved in the successful design, implementation, and execution of comprehensive application marketing campaigns for products across the industry, including iPhone, and was among the first to promote app marketing as a discrete practice. She has coached mobile application developers at every level: individual developers; independent development shops; creative and media buying agencies; and large, venture-backed application firms. As a thought leader in the field of monetizing iPhone as well as iPad applications, Rana's assistance is frequently requested to help guide new and experienced developers through the world of marketing. She is a frequent speaker at mobile and technology conferences, helping educate developers about how best to develop and market their products for the iPhone and iPad ecosystems.
Top customer reviews
It gives a terrific insight on not just marketing, but on choosing what to build - these things go hand in hand.
It's good to read it *before* you even start working on your app :)
And the photo of the lady on the cover.. somehow I like it very much :)
If you're an iPhone developer I also recommend these two positions besides this book:
Tapworthy: Designing Great iPhone Apps (a good book outlining some good iphone design rules)
Non-Designer's Design Book, The (3rd Edition) (a generic book about design, but helped me a lot when designing my iPhone app)
There's been a revolution in the past few years, and Rana is uniquely qualified to tell this story. She was there on day one, waiting for the first iPhone (when it was $599!), saw the need for analytics and co-founded a company right after the iTunes app store opened, and as the first "iPad DJ," took that platform to a place where no one else saw it going.
So if you're a developer, designer, or marketer that wants in on the app revolution, this book is for you. She takes the reader through the initial gold rush of apps, advises on the best strategies on pricing and marketing, and supports it with interviews with reporters from Wired.com and developers that have navigated the app world successfully.