- Paperback: 288 pages
- Publisher: Jossey-Bass; 1 edition (April 25, 2008)
- Language: English
- ISBN-10: 0470227443
- ISBN-13: 978-0470227442
- Product Dimensions: 7 x 0.6 x 9.2 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #3,579,165 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime.
If you're a seller, Fulfillment by Amazon can help you increase your sales. We invite you to learn more about Fulfillment by Amazon .
See the Best Books of 2017
Looking for something great to read? Browse our editors' picks for the best books of the year in fiction, nonfiction, mysteries, children's books, and much more.
Rigby and RTV have done us a great service by compiling a wealth of detailed information concerning all things technological. (Feminist Review, 07/15/08)
Ben Rigby's new book provides organizations and campaigns with a how-to on finding and targeting young supporters, volunteers, memoirs, and donors. (Fundraising Success Magazine, 05/20/08)
From the Back Cover
Mobilizing Generation 2.0
Mobilizing Generation 2.0 is a practical and immediately useful guide for nonprofits, political campaigns, organizers, and individuals who want to better understand how to use Web 2.0 technologies. In easy-to-understand terms, this accessible book describes how readers can leverage new media (blogs, socialnetworking websites, photo- and video-sharing websites, mobile phones, wikis, online maps, and virtual worlds) to recruit, engage and mobilize young people.
Bringing together valuable guidance; big picture advice from recognized experts (Beth Kanter, Evan Wiiliams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Martin Kearns, Jason Fried, Mitch Kapor, Katrin Verclas) as well as real-life stories of success; the book provides the information you need on the most widely used technologies like Blogger, MySpace, YouTube, Facebook, Flickr, and Second Life. Chapter by chapter, the author walks you through How Organizations Are Using It, How It Works, How to Get Started, Strategic Considerations, and Challenges and Opportunities.
The book, and its up-to-date website (www.mobilizingyouth.org), are filled with handy resources, tips, best practices, and more.
Praise for Mobilizing Generation 2.0
"Young voters, in increasing numbers, are tuning in and taking charge. This book is a great look at how to reach them more effectively."
—Congressman George Miller, chairman of the House Education and Labor?Committee
"Ben Rigby has pulled together the ultimate guide to using social media for political organizing."
—Micah Sifry, cofounder, Personal Democracy Forum and TechPresident
"Ben Rigby helps the people working hard to create change make sense of the vast array of technologies available."
—Marnie Webb, coCEO, TechSoup/NetSquared.org
"Mobilizing Generation 2.0 is an outstanding field manual for all nonprofits."
—Holly Ross, executive director, NTEN: The Nonprofit Technology Network
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
What I particularly liked about the book was the 'How to get started', 'Strategic considerations' and 'Challenges and Opportunities' sections behind each web 2.0 tool (Blogs, Social networks, Video and photo sharing, Mobile phones, Wikis, Maps and Virtual worlds) that help you implement and anticipate the problems you may face putting this exciting toolbox into place in a non-profit context.
I *like* this book. Although I have years of exposure to advanced information technology and read everything by gurus like Paul Strasssman (cf. Information Productivity: Assessing Information Management Costs of U. S. Corporationsand Steve Arnold (Arnold IT, look for "Google 2.0: The Calculating Predator, not sold on Amazon), I learned stuff from this book, and I found it to be exactly right for getting an old-school CEO or other management skeptic "oriented."
In 268 well-organized and well-presented pages, the book covers:
+ Social Networking
+ Video and Photo Sharing
+ Mobile Phones
+ Virtual Worlds
Each chapter has extremely clear headlines, gray boxes, figures, and endnotes. To get a sense of the book and the online offerings that back it up, visit mobilizingyouth.org, just add the [...]
A special value is short essays from top practitioners including Mitch Kapor whose essay, next to last, focuses on the coming convergence of virtual worlds and social networking. Visit BigPictureSmallWorld for a sense of the possibilities there--I have very deep admiration for Medard Gabel, who built the analog World Game with Buckminster Fuller, and I am so very eager to see him create EarthGame(TM) in which we all play ourselves and have access to all information in all languages all the time--at that point, we will end looting of our commonwealth, end corruption, and create invite wealth or as he puts it in the title of his new book, "Seven Billion Billionaires."
Most useful to me were the following:
+ Use all these tools internally to get a sense of them, before trying to do something with the broader online population
+ One billion people are connected, the rest are not, but what the billion do with their connections could impact on how quickly we get the other 5-6 billion connected and creating wealth
+ 55% of teens are active online, 80% of college students have a Facebook profile
+ Digg is an example of a global intelligence service in which every citizen is an intelligence consumer, collector, and producer
+ Cool examples that I will certainly look into include Care2, Causes, Hi5, and Gather
+ Politicians (including the three running for President now) simply do not get it. They are still using phone banks that call at all hours and spamming (Obama does less of it) instead of asking permission and then building on the relationship
+ I am very impressed by the natural manner in which the book communicates the relationship between having a good story with heroes, villians, and catalysts, and the sequence of fund-raising via text connection and follow-up. This book strikes me as both a very very good elementary text for digital immigrants (us old guys) and also a useful "once over" for the more experienced who may be overlooking a couple of pieces of the overall campaign.
+ The book emphasizes the many uses of the wiki, many of them internal, some external, but the most important being that wikis are a way of crowd sourcing. See the first book from Earth Intelligence Network, Collective Intelligence: Creating a Prosperous World at Peace (free at oss.net/CIB just add the www, but utterly lovely here at Amazon) and especially the later chapters on large scale collective and collaborative intelligence in action.
+ Tag clouds are vital, as is the selection of unique tags for clusters of informaiton you want to make easily available.
+ Virtual worlds are in their infancy, and when they finally develop, will be extraordinary as nuanced immersive learning environments (low cost low risk environmental, I would add).
The last essay from Katrin Verclas is great, and I selected the following quote with which to end this review--it captures the essence:
"Web 2.0 describes a participatory, bottom-up, decentralized world full of individual expression where people have direct access to one another and enjoy an unprecedented ability to organize, meet, and coordinate without centralized control or traditional hierarchies."
The Tao of Democracy: Using Co-Intelligence to Create a World That Works for All
The World Cafe: Shaping Our Futures Through Conversations That Matter
Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
The Change Handbook: The Definitive Resource on Today's Best Methods for Engaging Whole Systems
How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition
The New Craft of Intelligence: Personal, Public, & Political--Citizen's Action Handbook for Fighting Terrorism, Genocide, Disease, Toxic Bombs, & Corruption
Spoiling for a Fight: Third-Party Politics in America
All the chapters are structured similarly, with an opening section devoted to the understanding of the different technologies (blogging, social networking, video/photo sharing, mobile phones, etc.) and how they are being used by nonprofits and the public sector. Following comes a part that walks the reader through the basics of getting setup and running. Strategic considerations and possible challenges wrap up the chapter's core. As a prologue to each chapter there are two outside authors offering their "big picture" view to complement the topic.
Granted that the book goes well beyond Web 2.0, covering mobile technology and Second Life, one should not get too hung up on this subtlety. Mobilizing Generation 2.0 is a must-read for anyone working in a nonprofit or the public sector, wanting to connect to that ironically elusive "networked public," as described by Danah Boyd in one of the "big picture" essays.
Patrice O'Neill, Executive Producer The Working Group/Not In Our Town
Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth