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Meg Mateo Ilasco

Cat Seto

Mom, Inc.: The Essential Guide to Running a Successful Business Close to Home Paperback – April 4, 2012

by Meg Mateo Ilasco (Author), Cat Seto (Author)

19 ratings

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So many women dream of having it all—being kickass mothers and running their own successful businesses. This book helps them take the leap with confidence. Serial entrepreneurs (and moms) Meg Mateo Ilasco and Cat Seto draw on their own successes and missteps to reveal exactly how to choose the right business, find clients, write a business plan, launch a blog and Web site, stay focused at home, and more. Insightful Q&As with enterprising mothers like fashion designer Cynthia Rowley and Style Me Pretty blogger Abby Larson demystify the many nuances of balancing work life with family time. It's not easy. But this practical and inspiring guide helps make it possible.

Print length

208 pages
Language

English
Publisher

Chronicle Books
Publication date

April 4, 2012
Reading age

18 years and up
Dimensions

5.75 x 0.75 x 8.25 inches
ISBN-10

1452101213
ISBN-13

978-1452101217
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Editorial Reviews

About the Author

Meg Mateo Ilasco is a mother of two, freelance artist and writer, and a serial entrepreneur who started her first business in 1999. She is the author of several books, including Craft, Inc., Creative, Inc., and the Craft, Inc. Business Planner, and is also the cofounder and creative director of the home and lifestyle magazine Anthology. Meg lives in the San Francisco Bay Area. Visit her at www.mateoilsaco.com.

Cat Seto balances design, illustration, writing, and motherhood in her San Francisco studio and boutique. Her stationery products and custom wedding line are carried by retailers around the country. In addition, Cat received an MFA in creative writing from the University of Michigan, and her writing has appeared in publications such as the first edition of Best New American Voices. Visit her at www.catseto.com and www.momincdaily.com.

Product details

Publisher ‏ : ‎ Chronicle Books; Illustrated edition (April 4, 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 1452101213
ISBN-13 ‏ : ‎ 978-1452101217
Reading age ‏ : ‎ 18 years and up
Item Weight ‏ : ‎ 13.3 ounces
Dimensions ‏ : ‎ 5.75 x 0.75 x 8.25 inches

Best Sellers Rank: #3,239,154 in Books (See Top 100 in Books)
- #4,562 in Women & Business (Books)
- #5,092 in Home-Based Businesses
- #20,653 in Entrepreneurship (Books)

Customer Reviews:
19 ratings

About the authors

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Meg Mateo Ilasco
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Meg Mateo Ilasco is a writer, designer, and illustrator in the San Francisco Bay Area. She is the principal of the eponymous stationery and housewares company, Mateo Ilasco . She's authored several books including the best-selling business book "Craft, Inc."
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Cat Seto
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Cat Seto is a designer, illustrator and author from San Francisco. Her stationery collection Ferme a Papier is carried by retailers, book and museum shops around the country. In addition, Cat received an MFA in creative writing from University of Michigan and her writing has appeared in publications such as "Best New American Voices".
See more on the author's page

Customer reviews

5 star		60%
4 star		16%
3 star		11%
2 star		13%
1 star 0% (0%)		0%

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Top reviews from the United States

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lsvdesign

Perfect for new and experienced moms in business

Reviewed in the United States on September 14, 2012

Verified Purchase

I'm an experienced small business owner (running a graphic design studio for almost 12 years) however I'm a new mom. I'm currently working on launching a baby goods business, so I found the book super helpful and informative. I came away with lots of ideas I could put into practice for my new business.

I love the authors' clear, honest writing style and appreciate them sharing their knowledge and experiences. Both authors are not only successful small business owners but also moms, so they are an inspiration to myself and other moms starting or running a business. It's currently a fixture on my desk, marked with many sticky notes!

Helpful

bking

Not bad, but I wanted more

Reviewed in the United States on March 16, 2018

Verified Purchase

Not bad, but I wanted more. It reminded me of the other book she wrote. I liked that book better.

One person found this helpful

Helpful

Amazon Customer

Five Stars

Reviewed in the United States on November 3, 2018

Verified Purchase

good book for mom

Reviewed in the United States on October 15, 2015

Verified Purchase

Innovative ideas in an easy to read format. Great resource

Reviewed in the United States on July 6, 2013

Verified Purchase

loved the information & advice. the things projected in the book gave some good tips and pointers & i would highly recommend it to others

Helpful

Corsetra, costumer

Design heavy, but not right for me.

Reviewed in the United States on October 4, 2012

Verified Purchase

for a book with the Title of MOM inc. I would have expected more to do with being a mom in a home business, but the biggest advice seemed to be get a baby sitter! Not much was actually mom focused.
The interviews were interesting, but all had a heavy influence of DESIGN, not so much on making, some on marketing.
Overall I found it wasn't for me and what I wanted to do.
How ever it is printed and bound wonderfully and looks very fresh and new after I read it, and I bought it used! I hope to pass it on to someone else.

5 people found this helpful

Helpful

L. H.

Much prefered Craft Inc by the same author

Reviewed in the United States on October 4, 2012

I didn't read every word of this one, but skimmed the parts that seemed most applicable to me with a business selling a good (as opposed to a consulting business). I'm not sure who would find it a great resource, it's very basic and broad with not a lot of specific detail. The resources pages aren't as detailed as I'd have liked, and way too much of the book is taken up with inspiration interviews. I much preferred Craft, Inc. by the same author.

7 people found this helpful

Helpful

Shoma Jha

Mom Inc., Inspiring and Practical

Reviewed in the United States on December 4, 2012

As a mother of four and a "stay-at-home" mom of 12 years, Mom Inc. resonated with me. This unique book is at once inspiring and practical. The interviews with mothers who juggle the demands of motherhood along with the demands of running a creative business repeatedly highlight the fact that it can be done. Through several real life stories, Ilasco and Seto illustrate how one's passion can be developed into a successful and fulfilling career. Additionally, Mom Inc. serves as a useful guide for starting a creative business in today's Internet heavy world. This book abounds with constructive ideas on blogging, approaching target clientele, developing realistic goals and running a business from home and beyond. I highly recommend this book to any mother yearning to pursue her dream career while balancing the role of parenthood. A motivating and valuable resource!

2 people found this helpful

Helpful

Top reviews from other countries

Rosa Maria Branco Butes

Great!

Reviewed in the United Kingdom on May 21, 2013

Verified Purchase

Great book. Studying this lessons i will become a Pro about World web. Recommend to my friends. Hurra i am happy!

Vanessa

Excellent Resource!

Reviewed in Canada on February 5, 2014

Verified Purchase

Great ideas and tips for any mom wanting to work from home while raising children.
I feel so inspired by the contributors success stories and there are many great tips for finding the right business fit for me.

Trina

Could be helpful for some people...

Reviewed in Canada on February 27, 2014

Verified Purchase

It was ok, but didn't really tell me anything I didn't already know. I found the info in this book to be kind of vague.

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