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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Paperback – September 10, 2013

4.7 out of 5 stars 854 ratings

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Editorial Reviews


"Read this short book! We believe this is the best and most accessible book for entrepreneus who are seeking product market fit.

--  Simon Murdoch. Partner Episode1 Ventures

Recommended by world-class investors
"[The Mom Test] book is awesome. We've been recommending it to all YC founders since last batch."

     -- Eric Migicovsky, Partner, Y Combinator

"If you aren't sure about how to ask the "right" questions to ascertain whether there is real customer pain, the best book on the subject is The Mom Test. I highly recommend it."

     -- Carlos Espinal, Partner, Seedcamp

"Early stage founders - Please read The Mom Test. Just got this feedback from one of our companies: 'Big thanks for recommending [the book]. It totally changed the way we structure customer conversations.'"

     -- Connor Murphy, Venture Partner, TechStars

Taught at top universities

"Ounce for ounce, there's no better way to learn what customers want and will buy than this wonderful little book. If you want your new product or new business to succeed, start here."

     -- John Mullins, London Business School. Author of The New Business Road.
"[A] very useful book, which you will find incredibly helpful in structuring better conversations with potential customers."

     -- Dave Chapman, University College London

Beloved by practitioners

"This is one of the few great practical books I've ever read. Whoever has an idea to build something, please read it before even wasting your resources."

     -- Emre Güney, Global Senior Lifecycle Manager, Skyscanner

"Had a great hour-long customer discovery call. Can't recommend the Mom Test enough. The questions got him talking SO openly without me having to do much. So far, best business book I bought."

     -- Philipp Heuberger, Founder

"The Mom Test is amazing. I recommend it constantly and refer to it weekly."

     -- Bryan Harris, Founder

"People ask me why I've been sharing The Mom Test so much. It's because it represents a "big idea" that every business person should know: "You can't trust what customers say they'll do in the future. You can only trust how they currently do things."

     -- Justin Jackson, Founder

"Most business books are half fluff; this is not. It's 100% practical guidance. I was so impressed that I've been referencing it constantly in conversations with co-workers. It's a short, entertaining, and very-easy-to-apply read. Big thumbs up".

     -- S.K., Founder

From the Author

I'm making short videos answering questions about The Mom Test at

Nolyn: The Rise and Fall, Book 1
In the depths of an unforgiving jungle, a legend is about to be born. Listen now

Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform; 1st edition (September 10, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 136 pages
  • ISBN-10 ‏ : ‎ 1492180742
  • ISBN-13 ‏ : ‎ 978-1492180746
  • Item Weight ‏ : ‎ 5.9 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.31 x 8.5 inches
  • Customer Reviews:
    4.7 out of 5 stars 854 ratings

Customer reviews

4.7 out of 5 stars
4.7 out of 5
854 global ratings
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Top reviews from the United States

Reviewed in the United States on May 1, 2018
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Reviewed in the United States on October 23, 2016
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Reviewed in the United States on May 17, 2014
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Reviewed in the United States on June 1, 2019
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Reviewed in the United States on July 15, 2018
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Reviewed in the United States on February 1, 2021
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Reviewed in the United States on February 25, 2021
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3.0 out of 5 stars Junk binding
By Adisa Amaechi on February 25, 2021
The content of the book was good but the binding was literally the worst of any book I purchased. See pictures. And no this is not a well worn dog eared copy. Those pictures of the pages falling out are from my FIRST opening of the book. When I first opened a book and a page immediately fell out I was I shocked, after the fourth, fifth, sixth, etc I was in disbelief. I’m almost done reading it now and sadly I’ll probably have to throw out the book because about every 3rd or 4th page has come out. It’s completely falling apart.
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Top reviews from other countries

2.0 out of 5 stars Tiny book - Terrible value for money
Reviewed in the United Kingdom on April 15, 2019
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20 people found this helpful
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Paul Simister
4.0 out of 5 stars Customer research isn't as easy as you may have thought
Reviewed in the United Kingdom on July 21, 2020
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2 people found this helpful
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Nats C
1.0 out of 5 stars Not for me I'm afraid!
Reviewed in the United Kingdom on February 27, 2019
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6 people found this helpful
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4.0 out of 5 stars must read!
Reviewed in the United Kingdom on November 10, 2017
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12 people found this helpful
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4.0 out of 5 stars Insightful with a simple checklist style guide
Reviewed in the United Kingdom on April 30, 2021
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