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Popular Highlights in this book
Startups are about focusing and executing on a single, scalable idea rather than jumping on every good one which crosses your desk.Highlighted by 3,276 Kindle readers- Rule of thumb: You should be terrified of at least one of the questions you’re asking in every conversation.Highlighted by 3,059 Kindle readers
- Rule of thumb: People know what their problems are, but they don’t know how to solve those problems.Highlighted by 2,684 Kindle readers
From the Publisher
The Feedback Fallacy
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When we go ask people for feedback about our idea...People say you shouldn't ask your mom whether your business is a good idea. That's true, but it misses the point... |
We feel like we're being scientificYou shouldn't ask anyone whether your business is a good idea. At least not in those words. Everyone will lie at least a little. Ultimately it's a bad question. |
When we're really just fishing for complimentsWe're putting our precious idea on the line...So people respond with compliments and opinions. It's not their responsibility to show us the truth. It's our responsibility to find it. |
It convince us we're on the right track, even when we're notYou want to understand what they're already doing and why. This understanding lets you come to your own conclusion about the product they'll need. |
Stop wasting your time
Entrepreneurs are universally busy, yet odds are high that you’re wasting huge amounts of time sitting in pointless meetings and building unnecessary features. Talking to customers takes time, so it's worth doing right.
Take two hours to read this book and you’ll see it repaid tenfold.
Rob Fitzpatrick, author and entrepreneur
Learn how to design and teach educational workshops that work every time.
Whether workshops are your whole world or just a small part, The Workshop Survival Guide will equip you with the tools to design and run a brilliant session, every time, with no stress or drama. Folks tend to think a successful workshop is all about the facilitation (which does matter, and we’ll cover that too), but the real magic is in the design you do ahead of time. It’s a simple process that anyone can learn, and which will get you to the real goal: a happy audience.
Rob Fitzpatrick
Understand your customers. Build desirable products. Write useful books
Alongside running a variety of little businesses over the past fourteen years, Rob is the author of three practical handbooks to what he's learned along the way.
His books are taught at universities like Harvard, MIT, and UCL, and are used as training manuals at companies like SkyScanner and Shopify. He has run training programs at companies like HP and Sony Mobile, and has helped coach countless startups and entrepreneurs. His advice is thoughtful, battle-tested, and pleasantly practical.
- The Mom Test: How to talk to customers and figure out if your business is a good idea when everybody is lying to you
- The Workshop Survival Guide: How to design and run education workshop that work every time
- Write Useful Books: A modern approach to designing and refining recommendable nonfiction
About the author
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The content of the book was good but the binding was literally the worst of any book I purchased. See pictures. And no this is not a well worn dog eared copy. Those pictures of the pages falling out are from my FIRST opening of the book. When I first opened a book and a page immediately fell out I was I shocked, after the fourth, fifth, sixth, etc I was in disbelief. I’m almost done reading it now and sadly I’ll probably have to throw out the book because about every 3rd or 4th page has come out. It’s completely falling apart.
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Top reviews from other countries
Edel
Tiny book - Terrible value for money
Reviewed in the United Kingdom 🇬🇧 on April 15, 2019Paul Simister
Customer research isn't as easy as you may have thought
Reviewed in the United Kingdom 🇬🇧 on July 21, 2020
