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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Paperback – September 10, 2013
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"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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About the Author
Rob is a tinkerer and tech entrepreneur who has been driving perfectly good companies out of business since 2007. Previously a shy techie and official winner of the World's Worst Salesperson award, he picked up quite a few bumps & bruises learning to talk to customers. The lessons are here, boiled down into practical, actionable tips based on extensive work with early stage companies through foundercentric.com.
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Top customer reviews
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Rob lays out all the pitfalls of doing market research and finding a product fit that we've all faced as we try to get ventures off the ground. He then provides the step-by-step outline on how to do it properly, making it copy-and-paste simple to implement.
Don't sweat the price of the book as I'd pay $250 for it now if I had to since it's given me a massive shortcut on dialing in the features in our SaaS app.
This book taught me something new when it comes to getting genuine feedbacks.
Absolute essential when you are doing idea or customer validation.