- Paperback: 256 pages
- Publisher: New Riders; 1 edition (February 2, 2008)
- Language: English
- ISBN-10: 0321544080
- ISBN-13: 978-0321544087
- Product Dimensions: 8.9 x 0.7 x 8.8 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 302 customer reviews
- Amazon Best Sellers Rank: #105,543 in Books (See Top 100 in Books)
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The Moment It Clicks: Photography Secrets from One of the World's Top Shooters 1st Edition
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From the Back Cover
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
Joe McNally, one of the world's top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done-blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe's not on assignment for the biggest-name magazines and Fortune 500 clients, he's in the classroom teaching location lighting, environmental portraiture, and how to "get the shot" at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe's sessions to life.
What makes the book so unique is the "triangle of learning" where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, "An editor at National Geographic once told me..." and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe's brilliant images that perfectly illustrates the technique (you'll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those "Ah ha!" moments-those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense-that "moment it clicks."
About the Author
Joe McNally is an internationally acclaimed photographer, whose career has spanned 30 years and included assignments in over 50 countries. Although the majority of his career has been spent shooting for magazines such as Time, Sports Illustrated, and National Geographic, in the mid-1990s Joe served as Life magazine’s staff photographer, the first one in 23 years. He also has shot commercial assignments for Target, Nikon, and Sony, to name a few. Joe is a recipient of the Alfred Eisenstaedt Award and has been honored by Pictures of the Year International, World Press Photo, The Art Directors Club, American Photo, Communication Arts, and Graphis. He conducts numerous workshops around the world as part of his teaching activities. One of Joe’s most notable projects, Faces of Ground Zero — Giant Polaroid Collection, has become known as one of the most significant artistic responses to the tragedy at the World Trade Center.
Top customer reviews
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I think that his readers would benefit from more detailed info on his setups, thought processes... perhaps even some lighting diagrams.
With that said, I'm probably different than most of the readers of this book, having shot professionally for 25+ years in the areas of portraiture, fashion, glamour and editorial work with multiple speed lights and full studio lighting setups.
On the other hand, if you're looking for a 101 on how to take photos with your new DSLR, or figure out how the latest strobist kit works, you will be disappointed. The author does describe the lighting techniques he used in each of his photos, but without reasonable background in the equipment and general lighting technique it won't be detailed enough to replicate it.
The book is structured into a few chapters, each of which is basically a two page nugget structured around a statement, a great example photo that shows why this matters, a discussion in more detail, and a few notes on how the picture was taken. All of this ties together some great insights the authors shares with those that have the patience and drive to dive deep into the art and science of taking emotionally engaging images that tell a story.
Keep in mind that the author made his career in shooting for magazines. Images that are story leads in a magazine need to capture the reader and make him dive into the story, and then they need to wrap around the whole story. Those are great, lasting images. That's also why many of the images in the book involve controlled lighting technique. But you won't find many other photo genres in this book, such as landscape. That's totally ok, because this book is about the energy a magazine shooter experiences and what gets him excited, or gets you excited if you can relate to it in some past or future form.
If you the buyer/reader of Joe McNally,s book "The Moment It Clicks" are looking for technical information then you aren't ready for this book. Learning the technical aspect of photography is the easy part. Being creative with that technique is what separates the snapshooter from the photographer.
I promise you if you read this book with your mind wide open...ready for the lessons Mr. McNally is teaching you...and you are willing to do what it takes to change your perception of photography and yourself as photographer...this will be money well spent on your photographic education.
BUY THIS BOOK!!!!