- Paperback: 256 pages
- Publisher: New Riders; 1 edition (February 2, 2008)
- Language: English
- ISBN-10: 0321544080
- ISBN-13: 978-0321544087
- Product Dimensions: 8.9 x 0.7 x 8.8 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 301 customer reviews
- Amazon Best Sellers Rank: #69,550 in Books (See Top 100 in Books)
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The Moment It Clicks: Photography Secrets from One of the World's Top Shooters 1st Edition
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From the Back Cover
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
Joe McNally, one of the world's top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done-blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe's not on assignment for the biggest-name magazines and Fortune 500 clients, he's in the classroom teaching location lighting, environmental portraiture, and how to "get the shot" at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe's sessions to life.
What makes the book so unique is the "triangle of learning" where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, "An editor at National Geographic once told me..." and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe's brilliant images that perfectly illustrates the technique (you'll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those "Ah ha!" moments-those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense-that "moment it clicks."
About the Author
Joe McNally is an internationally acclaimed photographer, whose career has spanned 30 years and included assignments in over 50 countries. Although the majority of his career has been spent shooting for magazines such as Time, Sports Illustrated, and National Geographic, in the mid-1990s Joe served as Life magazine’s staff photographer, the first one in 23 years. He also has shot commercial assignments for Target, Nikon, and Sony, to name a few. Joe is a recipient of the Alfred Eisenstaedt Award and has been honored by Pictures of the Year International, World Press Photo, The Art Directors Club, American Photo, Communication Arts, and Graphis. He conducts numerous workshops around the world as part of his teaching activities. One of Joe’s most notable projects, Faces of Ground Zero — Giant Polaroid Collection, has become known as one of the most significant artistic responses to the tragedy at the World Trade Center.
Top customer reviews
I think that his readers would benefit from more detailed info on his setups, thought processes... perhaps even some lighting diagrams.
With that said, I'm probably different than most of the readers of this book, having shot professionally for 25+ years in the areas of portraiture, fashion, glamour and editorial work with multiple speed lights and full studio lighting setups.
If you want to know what this book is about, read the forward by Scott Kelby. It is an absolutely perfect description. In fewer words and to save you from looking it up -- this book is like a combination of a program given at a professional photographers' convention and the discussion that takes place in the bar afterward. It is a collection of "Aha!" moments or, as the title says, "Moments that 'it' clicks" ('it' being not the sound of the shutter, but the flash of a concept that suddenly makes sense.)
McNally assumes that the reader has a certain level of expertise. He will not talk down to you, though he does offer a helping hand along the way by explaining jargon that might not be familiar if you're just starting out. He will not offer a one-size-fits-all magical combination of aperture, shutter speed and ISO to get the amazing images that grace these pages. He would be doing a disservice if he did. It does not exist.
If you're looking for wisdom from a very talented and experienced photographer and page after page of golden nuggets, grab this book. If you're looking for a cookbook, this ain't it.
It's ok if this isn't the book for you. It *is* the book for me and for a lot of other people. In fact, we won't be offended if you wander off to take more pictures of your cat.
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