- Hardcover: 240 pages
- Publisher: Jossey-Bass; 1 edition (September 29, 2006)
- Language: English
- ISBN-10: 0787984442
- ISBN-13: 978-0787984441
- Product Dimensions: 6.4 x 0.9 x 9.3 inches
- Shipping Weight: 13.6 ounces (View shipping rates and policies)
- Average Customer Review: 7 customer reviews
- Amazon Best Sellers Rank: #2,993,420 in Books (See Top 100 in Books)
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Momentum: Igniting Social Change in the Connected Age 1st Edition
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From Publishers Weekly
Fine outlines strategies for "connected activism" in this idealistic, lucidly written account about using the Internet to build up networks among activists who can pool information and other resources to help create lasting solutions that address the roots of social problems. Citing organizations such as the advocacy group MoveOn.org and MeetUp.com, which promotes off-line gatherings like those that propelled the Dean for President campaign, Fine emphasizes a mind-set of self-determination among citizens and two-way rather than top-down communication from organizations. She takes a cue from the 1999 "Cluetrain Manifesto," aimed at corporations that were out of touch with consumers, translating its promotion of digital communication to the activist sphere. Some of her rhetoric seems hyperbolic, as when she suggests that online activism provides a neutral playing field in which women can advance their causes without getting dismissed because of their gender, and she pushes hard on the readiness of "plugged-in" Generation Y to change the world. On the whole, though, she provides activists with effective guidelines for streamlining the pursuit of social change through instant messaging, blogs, chat rooms and Blackberries.
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"...a fresh, zestful way of thinking about and organizing socialchange work." (PublicNet.co.uk, October 9, 2008)
Thoughtful and thought provoking, which addresses technologystrategies, relationships, and organizational change within thenonprofit sector. Far from a technical manual, it raises compellingissues that deserve consideration by all nonprofit organizations.(Nonprofit and Voluntary Sector Quarterly, 05/01/2008)
Fine (founder, Innovation Network, Inc.), a New York socialentrepreneur, writes on the way new social media-the Internet, cellphones, digital tools-allow activists to create new groupings ofself-directed and self-responsible progressives. She believes thatin this new connected era of the Internet, activist networks trumphierarchy, and she touches on how social media have alreadyfacilitated progressive actions. She points out the need foractivists and progressive organizations to harness the newtechnologies while genuinely listening to those engaged in the newsocial media. She also ponders the future of activism in aconnected age. This work contains some practical-and eveninspiring-advice but is really a meditation on the interactionbetween technology and traditional activism. Most useful inacademic and large public libraries. (Library Journal,November 15, 2006)
Fine outlines strategies for "connected activism" in thisidealistic, lucidly written account about using the Internet tobuild up networks among activists who can pool information andother resources to help create lasting solutions that address theroots of social problems. Citing organizations such as the advocacygroup MoveOn.org and MeetUp.com, which promotes off-line gatheringslike those that propelled the Dean for President campaign, Fineemphasizes a mind-set of self-determination among citizens andtwo-way rather than top-down communication from organizations. Shetakes a cue from the 1999 "Cluetrain Manifesto," aimed atcorporations that were out of touch with consumers, translating itspromotion of digital communication to the activist sphere. Some ofher rhetoric seems hyperbolic, as when she suggests that onlineactivism provides a neutral playing field in which women canadvance their causes without getting dismissed because of theirgender, and she pushes hard on the readiness of "plugged-in"Generation Y to change the world. On the whole, though, sheprovides activists with effective guidelines for streamlining thepursuit of social change through instant messaging, blogs, chatrooms and Blackberries. (PublishersWeekly.com, October 23,2006)
Top customer reviews
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Fine clearly understands - and respects - the demographic changes in the marketplace, especially the role of millennials in changing society.
To me, Momentum is particularly important to organizations who know that change is in the wind, but need some kind of roadmap that's friendly toward existing institutions. I couldn't imagine planning for a more wired, activist future - taking advantage of social networks to expand a base of support, for example - without reading Momentum first.
Sprinkled with wry humor, this informative and well-written book was a pleasure to read. It is even more than a problem-solving roadmap embracing a new paradigm for the way activists can organize, communicate and define and reach goals; it is also an actual toolkit chock full of ideas on how to use what Ms. Fine terms "social media" (email, the web, wireless handhelds, etc.) to effect change. Even more concrete, Momentum includes websites that even a non-techie and would-be activist like me can use to start anything from an email petition campaign to a website where my kids' teachers can solicit funds for special projects.
While reading this book I had no less than 5 "aha" moments where I thought: "I could use that" in order to bring about change in various areas of my civic life. In fact, in a couple of cases, the information in the book spurred me to think about change in areas I had not thought of before.
I give Momentum my highest recommendation and kudos to Allison H. Fine for writing this timely book...