Momentum is easily the best marketing book I have read in years (I read ~24 marketing books/year). I say this because the book is both informative and practical, something I think is sorely missing in marketing/branding book arena. I often find myself reading a solid marketing book that tells a branding story but had no practical tactics on how one can apply them to their business, or vise versa. Momentum is constructed in such a way the reader can understand and apply the concepts presented, and then go back and reference with ease because of the book’s formatting (I have multiple times).
I noticed and appreciated the 5 principles of Momentum (agility through analytics, customer focus, integration, content curation, cross pollination) were each presented in a precise format:
~ Explanation
Where the concept of the principle was colorfully presented and explained
~ Principle in in action
~ Next level
How the principle can be amplified (example: Agility to Growth Hacking).
~ Implementation
How the reader can implement the principle
~ Best tools & practical tips for implementation
~ Examples of companies getting it right
~ Takeaway highlights of the main points of the chapter (love this)
The above-mentioned format is what I believe is the secret of the books remarkability.
To be completely honest, it was hard to imagine how Shama was going to follow up The Zen of Social Media Marketing (my go-to social media strategy book), but she did, with a vengeance :) If you have any interest in digital marketing, brand building, or getting ahead with content marketing, I give this book my highest recommendation.
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![Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age by [Shama Hyder]](https://m.media-amazon.com/images/I/41mvXWgjkGS._SY346_.jpg)
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Momentum is easily the best marketing book I have read in years (I read ~24 marketing books/year). I say this because the book is both informative and practical, something I think is sorely missing in marketing/branding book arena. I often find myself reading a solid marketing book that tells a branding story but had no practical tactics on how one can apply them to their business, or vise versa. Momentum is constructed in such a way the reader can understand and apply the concepts presented, and then go back and reference with ease because of the book’s formatting (I have multiple times).I noticed and appreciated the 5 principles of Momentum (agility through analytics, customer focus, integration, content curation, cross pollination) were each presented in a precise format:~ ExplanationWhere the concept of the principle was colorfully presented and explained~ Principle in in action~ Next levelHow the principle can be amplified (example: Agility to Growth Hacking).~ ImplementationHow the reader can implement the principle~ Best tools & practical tips for implementation~ Examples of companies getting it right~ Takeaway highlights of the main points of the chapter (love this)The above-mentioned format is what I believe is the secret of the books remarkability.To be completely honest, it was hard to imagine how Shama was going to follow up The Zen of Social Media Marketing (my go-to social media strategy book), but she did, with a vengeance :) If you have any interest in digital marketing, brand building, or getting ahead with content marketing, I give this book my highest recommendation.
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Top reviews from the United States
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Reviewed in the United States 🇺🇸 on May 30, 2016
Momentum is easily the best marketing book I have read in years (I read ~24 marketing books/year). I say this because the book is both informative and practical, something I think is sorely missing in marketing/branding book arena. I often find myself reading a solid marketing book that tells a branding story but had no practical tactics on how one can apply them to their business, or vise versa. Momentum is constructed in such a way the reader can understand and apply the concepts presented, and then go back and reference with ease because of the book’s formatting (I have multiple times).
I noticed and appreciated the 5 principles of Momentum (agility through analytics, customer focus, integration, content curation, cross pollination) were each presented in a precise format:
~ Explanation
Where the concept of the principle was colorfully presented and explained
~ Principle in in action
~ Next level
How the principle can be amplified (example: Agility to Growth Hacking).
~ Implementation
How the reader can implement the principle
~ Best tools & practical tips for implementation
~ Examples of companies getting it right
~ Takeaway highlights of the main points of the chapter (love this)
The above-mentioned format is what I believe is the secret of the books remarkability.
To be completely honest, it was hard to imagine how Shama was going to follow up The Zen of Social Media Marketing (my go-to social media strategy book), but she did, with a vengeance :) If you have any interest in digital marketing, brand building, or getting ahead with content marketing, I give this book my highest recommendation.
I noticed and appreciated the 5 principles of Momentum (agility through analytics, customer focus, integration, content curation, cross pollination) were each presented in a precise format:
~ Explanation
Where the concept of the principle was colorfully presented and explained
~ Principle in in action
~ Next level
How the principle can be amplified (example: Agility to Growth Hacking).
~ Implementation
How the reader can implement the principle
~ Best tools & practical tips for implementation
~ Examples of companies getting it right
~ Takeaway highlights of the main points of the chapter (love this)
The above-mentioned format is what I believe is the secret of the books remarkability.
To be completely honest, it was hard to imagine how Shama was going to follow up The Zen of Social Media Marketing (my go-to social media strategy book), but she did, with a vengeance :) If you have any interest in digital marketing, brand building, or getting ahead with content marketing, I give this book my highest recommendation.
Images in this review
Reviewed in the United States 🇺🇸 on August 10, 2016
Reviewed in the United States 🇺🇸 on May 8, 2016
In her new book Momentum, Shama Hyder shares five essential principles to building your business and relationships, in the exponentially fast-changing digital age.
If you want to leverage the new platforms to expand your sphere of influence, help more people and generate higher profits, get Momentum and start incorporating these five principles into your business routine. Not only will you be glad that you did, but your clients and customers will be happy too!
– Mitch Jackson (2013 California Litigation Lawyer of the Year)
Learn These Five Principles For Success!
Reviewed in the United States 🇺🇸 on May 8, 2016
I’m not a marketing expert, but I have been a successful entrepreneur for more than thirty years. The only constants in business that I’ve personally observed are change and the importance of having quality relationships.Reviewed in the United States 🇺🇸 on May 8, 2016
In her new book Momentum, Shama Hyder shares five essential principles to building your business and relationships, in the exponentially fast-changing digital age.
If you want to leverage the new platforms to expand your sphere of influence, help more people and generate higher profits, get Momentum and start incorporating these five principles into your business routine. Not only will you be glad that you did, but your clients and customers will be happy too!
– Mitch Jackson (2013 California Litigation Lawyer of the Year)
Images in this review
Reviewed in the United States 🇺🇸 on August 17, 2016
Reviewed in the United States 🇺🇸 on May 25, 2016
Reviewed in the United States 🇺🇸 on November 6, 2016
