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Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age by [Shama Hyder]

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Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age Kindle Edition

4.0 4.0 out of 5 stars 55 ratings

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Editorial Reviews


"Without Momentum, building a business is one big uphill climb—with it, it's one sweet ride!"
—John Jantsch, author of Duct Tape Marketing and The Referral Engine

"Today's marketers and business leaders need to learn how to get in sync with their customers and anticipate their constantly shifting needs. That's a challenging task, but reading Momentum will speed you through the learning curve."
—Tom Davis, CMO of Forbes Media

"If you want to harness the true power of marketing in the digital age for your business, read this book."
—Dorie Clark, author of Stand Out and Reinventing You and adjunct professor at Duke University's Fuqua School of Business

"Want to build a likeable brand that attracts customers and stands out? If so, you need Momentum. Actionable and easy to digest, this book helps you unlock the code for marketing success in the Digital Age."
—Dave Kerpen, New York Times bestselling author of Likeable Social Media

"Timely and on target, Momentum shows you precisely how to use today's modern marketing to outflank your competition. Great examples throughout and highly recommended!"
—Jay Baer, president of Convince & Convert and New York Times bestselling author of Youtility

"Momentum offers a blueprint for transformation that can help any marketer flourish in the digital world. This is the best marketing book I've read in years."
—Charles Marsh, Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas

"Businesses now compete in an era of digital Darwinism. We know how evolution works. You thrive or you don't. Shama will help you understand not only what's different, but what to do about it, and how to get better results."
—Brian Solis, Brian Solis, leading digital analyst, futurist, author of X: The Experience When Business Meets Design

Momentum, any business leader can learn to artfully transition a traditional marketing strategy into an agile, integrated and customer-focused operation that draws in and engages consumers."
—Gloria Larson, President at Bentley University

"In a market where disruption is the norm, even the smartest leaders are unsure how to adjust their marketing plan to meet tomorrow's demands. Momentum shows you how to create a sustainable plan that allows you to attract more customers and profits, no matter what may come your way."
—Charlene Li, author of The Engaged Leader and Open Leadership, coauthor of Groundswell, and principal analyst at Altimeter, a Prophet Company --This text refers to an out of print or unavailable edition of this title.

About the Author

Web and TV personality. Bestselling author. International speaker. Award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. Shama Hyder is the face of today’s digital world, and represents the best her generation has to offer. She has aptly been dubbed the “master millennial of the universe” and “an online marketing shaman” by, and is an oft-quoted social media expert. Hyder has been featured by Bloomberg Businessweek, Entrepreneur, Fast Company, Inc. Magazine, The Wall Street Journal, The New York Times, Dallas Morning News, The Huffington Post, and hundreds of blogs and social media outlets. She’s also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people, and relevant perspectives. She also serves as a technology and new media correspondent for the media.

Hyder formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master’s degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009,
Bloomberg Businessweek honored Hyder as one of the Top 25 Under 25 entrepreneurs in North America. In 2010, Hyder won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a “zen master of marketing.”

When not working directly with her clients or shooting her shows, Hyder travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama’s initiative in the region.

Product details

  • ASIN ‏ : ‎ B01B11TQJW
  • Publisher ‏ : ‎ BenBella Books (May 17, 2016)
  • Publication date ‏ : ‎ May 17, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1515 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 192 pages
  • Customer Reviews:
    4.0 4.0 out of 5 stars 55 ratings

About the author

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Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company, she has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Under her leadership, The Marketing Zen Group has grown to include a team of 30 and serve clients ranging from publicly-held Fortune 500 companies to privately-held small businesses and nonprofit organizations across the globe.

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, her latest book that launched in 2016. An acclaimed international keynote speaker, Shama has shared the speaking stage with the world’s top leaders, including President Obama and the Dalai Lama.

As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes 30 Under 30 list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social. Shama has been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Most recently her web show Shama TV was awarded a Hermes Gold award for Educational Programming in Electronic Media.

Customer reviews

4.0 out of 5 stars
4 out of 5
55 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on May 30, 2016
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5.0 out of 5 stars Refreshingly Informative & Practical
Reviewed in the United States 🇺🇸 on May 30, 2016
Momentum is easily the best marketing book I have read in years (I read ~24 marketing books/year). I say this because the book is both informative and practical, something I think is sorely missing in marketing/branding book arena. I often find myself reading a solid marketing book that tells a branding story but had no practical tactics on how one can apply them to their business, or vise versa. Momentum is constructed in such a way the reader can understand and apply the concepts presented, and then go back and reference with ease because of the book’s formatting (I have multiple times).

I noticed and appreciated the 5 principles of Momentum (agility through analytics, customer focus, integration, content curation, cross pollination) were each presented in a precise format:

~ Explanation
Where the concept of the principle was colorfully presented and explained
~ Principle in in action
~ Next level
How the principle can be amplified (example: Agility to Growth Hacking).
~ Implementation
How the reader can implement the principle
~ Best tools & practical tips for implementation
~ Examples of companies getting it right
~ Takeaway highlights of the main points of the chapter (love this)

The above-mentioned format is what I believe is the secret of the books remarkability.

To be completely honest, it was hard to imagine how Shama was going to follow up The Zen of Social Media Marketing (my go-to social media strategy book), but she did, with a vengeance :) If you have any interest in digital marketing, brand building, or getting ahead with content marketing, I give this book my highest recommendation.
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5 people found this helpful
Reviewed in the United States 🇺🇸 on August 10, 2016
2 people found this helpful
Reviewed in the United States 🇺🇸 on May 8, 2016
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5.0 out of 5 stars Learn These Five Principles For Success!
Reviewed in the United States 🇺🇸 on May 8, 2016
I’m not a marketing expert, but I have been a successful entrepreneur for more than thirty years. The only constants in business that I’ve personally observed are change and the importance of having quality relationships.

In her new book Momentum, Shama Hyder shares five essential principles to building your business and relationships, in the exponentially fast-changing digital age.

If you want to leverage the new platforms to expand your sphere of influence, help more people and generate higher profits, get Momentum and start incorporating these five principles into your business routine. Not only will you be glad that you did, but your clients and customers will be happy too!

– Mitch Jackson (2013 California Litigation Lawyer of the Year)
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3 people found this helpful
Reviewed in the United States 🇺🇸 on August 17, 2016
5 people found this helpful
Reviewed in the United States 🇺🇸 on May 25, 2016
Reviewed in the United States 🇺🇸 on November 6, 2016
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Reviewed in the United States 🇺🇸 on January 14, 2017
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